Perancangan Desain Website Dinas budaya dan Pariwisata Kota Malang

Mayangsari, Sita Ayu (2019) Perancangan Desain Website Dinas budaya dan Pariwisata Kota Malang. Undergraduate thesis, Institut Tekonologi Sepuluh Novembre.

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Abstract

Sebuah kota yang menjadi tujuan wisata perlu dikembangkan dengan baik agar dapat menarik wisatawan. Informasi yang diberikan pemerintah dinilai kurang efektif. Pemasaran yang tepat menjadi faktor penting dalam meningkatkan visibilitas pariwisata kota. Pentingnya pemasaran yang baik menimbulkan urgensi untuk membuat suatu media yang informatif dan persuasif salah satunya melalui media website. Metode yang digunakan untuk menyelesaikan permasalahan tersebut adalah metode observasi mengenai kelebihan dan kekurangan objek wisata, dept interview mengenai penelusuran masalah dengan stakeholder, wisatawan dan pengelola objek wisata, kuesioner tentang desain, fitur, konten pada website. Studi literatur pada buku, jurnal terkait, serta metode studi eksisting untuk menambah referensi dalam perancangan.Hasil dari perancangan ini adalah media promosi berupa website pariwisata kota Malang yang mengusung konsep Fun, Friendly, dan Responsive didukung oleh fitur tour itinerary dan gaya desain custom illustration. Perancangan website Dinas Budaya dan Pariwisata ini diharapkan mampu menjadi media yang informatif dan persuasif bagi masyarakat. ================= A city that becomes a tourism object needs to be developed properly in order to attract more tourists. The information given by the government is said to be not effective enough. A proper marketing occurs to be an important factor in improving the visibility of city tourism. The importance of a great marketing creates an urgency to establish an informative, persuasive media. Through a website, for example. There are several methods used in this research to resolve the problems; observing the advantages and disadvantages of the tourism object, conducting a deep interview regarding research problems with the stakeholders, tourists and tourism manager, giving out questionnaire about design, features and content of the website to the targeted people, using literature study from books, related journals and existing researches to add more references in design. The result was a promotion media which is Malang’s tourism website that carries on fun, friendly and responsive concepts. The design of Dinas Kebudayaan dan Pariwisata website is expected to become informative yet persuasive for the society.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Website; Design; Pariwisata; Budaya, Tourism, Malang, Website
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism
N Fine Arts > N Visual arts (General) For photography, see TR
T Technology > T Technology (General)
T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5105.888 Web sites--Design.
Divisions: Faculty of Architecture, Design, and Planning > Architecture
Depositing User: Sita Ayu Mayangsari
Date Deposited: 08 Feb 2019 07:11
Last Modified: 08 Feb 2019 07:11
URI: http://repository.its.ac.id/id/eprint/62201

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