Studi eksplorasi alternatif pendekatan untuk pemilihan perusahaan skala menengah program poliot project implementsi industri hijau

Rachmat, Aulia Nadia (2015) Studi eksplorasi alternatif pendekatan untuk pemilihan perusahaan skala menengah program poliot project implementsi industri hijau. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Industri hijau merupakan isu hangat yang diperbincangkan di berbagai negara
setelah dicanangkannya Kyoto Protocol yang bertujuan untuk mengurangi emisi
karbon di seluruh dunia. Konsep industri hijau ialah dengan meminimalisir
penggunaan sumber daya alam serta mengurangi emisi yang dihasilkan.
Pemerintah Indonesia juga memberi perhatian khusus pada permasalahan tersebut
dengan memasukkan standar industri hijau di Undang-undang Republik Indonesia
No. 14 Tahun 2014 tentang perindustrian.
Pemerintah Kota Surabaya melalui Dinas Perdagangan dan Perindustrian juga
memberikan fasilitas berupa pendampingan untuk program pilot project
implementasi industri hijau. Perusahaan pilot project yang sukses menerapkan
standar industri hijau diharapkan mampu mendorong perusahaan-perusahaan lain
di Kota Surabaya untuk menerapkan hal yang sama. Oleh karena itu proses
pemilihan perusahaan akan menjadi fase paling kritis karena perusahaan rujukan
diharapkan memiliki kesediaan dan kesiapan untuk menerapkan standar industri
hijau sesuai dengan pedoman industri hijau dari Kementrian Perindustrian.
Penelitian ini akan membahas tentang proses pemilihan perusahaan skala
menengah untuk pilot project implementasi industri hijau Kota Surabaya
menggunakan beberapa pendekatan yaitu top-down, bottom-up, dan hybrid.
Pendekatan top-down yang dibahas akan meliputi pembuatan model pemilihan
perusahaan potensial, penggunaan Analytical Network Process (ANP) dan
Technique for Order Preference by Similarity to Idea Solution (TOPSIS).
Pendekatan bottom-up yang dibahas akan meliputi pembuatan brosur dan
pemasangan iklan tentang pilot project implementasi industri hijau, proses
pendistribusian brosur dan jangka waktu pemasangan iklan, serta pendaftaran
peserta pilot project. Pendekatan hybrid dilakukan dengan memberikan informasi
tentang implementasi industri hijau pada organisasi pemerhati industri di Kota
Surabaya agar organisasi tersebut mendorong para pengusaha untuk mengajukan
diri sebagai peserta pilot project. Ketiga pendekatan belum mampu mencapai target 10 perusahaan yang menjadi
pilot project namun pendekatan top-down yang paling banyak meraih perusahaan
peserta pilot project. Untuk penerapan pilot project industri hijau di kota lain
peneliti merekomendasikan untuk menerapkan pendekatan top-down dengan
kondisi ideal.

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Green industry is becoming a hot issue all over the world. The basic principles of
it are to minimize resources and emissions. Several developed and developing
countries have obligated the implementation of green industry. Indonesian
government also strives to implement the green industry principles by adding
green industrial standards through the Act No. 14/2014. To support the
implementation of that Act, Indonesian government through the Ministry of
Industry has published the guideline for implementing green industry.
In response to that Act, Surabaya City Government, that has successfully reduced
carbon emission by green and clean initiatives in housing, kampong, and open
space, tries to select some medium enterprises to implement the green industry
principles in their companies. The selected companies will be provided technical
assistance to fully implement the green standards, thus become the pilot projects
in Surabaya. It is expected that the success of those selected companies will
trigger other companies to implement the green principles as well. In Indonesian
context, the role of examples is proven in successfully rolling programs. Therefore
the selection process of potential medium companies to be the pilot projects
becomes the critical step in implementing the program.
This paper will present the processes and the findings of the selection process
done by Surabaya Council of Trade and Industry together with ITS Team through
several approach such as top-down, bottom-up, and hybrid. The top-down
selection consists of criteria setting, Analytical Network Process (ANP) modeling,
and Technique for Order Preference by Similarity to Idea Solution (TOPSIS)
processing. Workshops and industrial visits are also the part of the selection
processes. The bottom-up selection consists of brochure’s distribution,
advertisement’s news paper, and also registration of pilot project. The hybrid
selection consists of information’s distribution about green industry’s pilot project
on industrial organization. The most effective approach from three alternatives above is top-down approach
which can mor enterprise for becoming the participant of green industry pilot
project than top-down and hybrid. The result of the paper can be a good reference
for other cities that want to implement the same program in the future.

Item Type: Thesis (Masters)
Additional Information: RTI 333.714 Rac p
Uncontrolled Keywords: Industri Hijau, Top-down, Bottom-up, Hybrid, ANP, TOPSIS
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30.23 Decision making. Business requirements analysis.
Divisions: Faculty of Industrial Technology > Industrial Engineering > 26001-(S3) PhD Thesis
Depositing User: - Taufiq Rahmanu
Date Deposited: 02 May 2019 03:00
Last Modified: 02 May 2019 03:00
URI: http://repository.its.ac.id/id/eprint/62893

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