., Sarah (2014) Analisis perbandingan website inkubator bisnis (studi kasus : 20 perguruan tinggi dalam pembinaan Kementerian Koperasi dan UMKM). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Pada tahun 2013, ITS mendapat kepercayaan untuk melanjutkan Program
IB (Inkubator Bisnis) tahun 2012 dari Kementerian Koperasi dan UKM Bidang
Pengembangan dan Restrukturisasi Usaha. Program IB Perguruan Tinggi Tahun
2013 merupakan program pendampingan UKM tenant melalui IB di 20 Perguruan
Tinggi yang dilaksanakan berdasarkan Keputusan Deputi Menteri Negara
Koperasi dan Usaha Kecil dan Menengah bidang Pengembangan dan
Restrukturisasi Usaha No.05/Kep/Dep.6/I/2013. Sebagian besar Pusat IB
Perguruan Tinggi dalam Program IB Perguruan Tinggi tahun 2013 memiliki situs
website sebagai sumber informasi dan media promosi dari produk UKM
tenantnya. Dari data jumlah komponen website IB Perguruan Tinggi eksisting,
ITS menempati posisi terendah dengan prosentase 12%. Website IB ITS eksisting
hanya memiliki 11 komponen konten website dari keseluruhan 91 komponen
konten website hasil obervasi yang dilakukan terhadap website IB Perguruan
Tinggi eksisting dan jurnal referensi. Menanggapi hal tersebut, pengelola dan
pendamping Inkubator ITS berkeinginan untuk memperbaiki website Inkubator
Industri ITS eksisting agar menjadi website yang informatif. Untuk menciptakan
rancangan rekomendasi website yang tepat sasaran dan kompetitif, digunakan
metode QFD (Quality Function Deployment). QFD dapat memenuhi sebanyak
mungkin kebutuhan dan keinginan konsumen. Untuk itu, penelitian ini betujuan
mendapat VOC (Voice of Customer), respon teknis dan rekomendasi perbaikan
dan pengembangan komponen konten website Inkubator Industri ITS. Dari hasil
pengolahan data didapat VOC berupa atribut dan perwujudannya yaitu respon
teknis. Didapat 58 atribut yang merupakan rekomendasi komponen konten
website hasil identifikasi dari kategori dalam strategi marketing communication
mix. Kemudian didapat 10 respon teknis berupa halaman rekomendasi website
Inkubator Industri ITS, yaitu beranda, tentang kami, inkubator bisnis, agenda,
galeri, artikel bisnis, berita, & kegiatan, tenant, produk tenant, dan kontak. ========== On 2013, ITS got support to continue Business Incubator Programme on
2012 from Ministry of Koperasi and Micro, Small and Medium Enterprises
(SMEs). Business Incubator Programme on 2013 manage to coach tenant’s SMEs
programme through Business Incubator on 20 University. Almost of all Incubator
Business Incubator Center in a University have web site as the source of
information and promotion media for tenant such as products that they have. From
the existing website, ITS was in lowest position by 12%. Business Incubator ITS
Website only have 11 web site components content from 91 recommended web
site components content’s as the result of observation to website related website
and journal reference. Therefore organizer and coacher of Incubator Industry ITS
willing to improve their web site in order to be an informative website. To create
it become more attractive, QFD (Quality Function Deployment) is used to deal
with customer requirement and customer voice. This research aim to get VOC
(Voice of Customer), technical response, and recommendation of improvement
and development of website component. As a result, attribute and technical
responses were built. There are 58 attributes that was recommended as the website
component from the categories in marketing communication mix strategy. Finally,
there are 10 technical responses should be in Incubator Industry ITS’s website.
These are homepage, about us, business incubator, agenda, gallery, business
articel, news and events, tenant, tenant’s product, and contact.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSI 338.04 Sar a |
| Uncontrolled Keywords: | Content Analysis, Incubator Website, QFD, Analisis Konten, Website Inkubator |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD62.5 New business enterprises. Business incubators. |
| Divisions: | Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis |
| Depositing User: | - Davi Wah |
| Date Deposited: | 14 May 2019 03:03 |
| Last Modified: | 14 May 2019 03:03 |
| URI: | http://repository.its.ac.id/id/eprint/63016 |
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