Analisis perbandingan website inkubator bisnis (studi kasus : 20 perguruan tinggi dalam pembinaan Kementerian Koperasi dan UMKM)

., Sarah (2014) Analisis perbandingan website inkubator bisnis (studi kasus : 20 perguruan tinggi dalam pembinaan Kementerian Koperasi dan UMKM). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

[img] Text
2507100145-Undergraduate_Theses.pdf - Published Version

Download (4MB)
[img] Text
2507100145-paper.pdf - Published Version

Download (1MB)
[img] Text
2507100145-presentation.pdf - Presentation

Download (2MB)

Abstract

Pada tahun 2013, ITS mendapat kepercayaan untuk melanjutkan Program IB (Inkubator Bisnis) tahun 2012 dari Kementerian Koperasi dan UKM Bidang Pengembangan dan Restrukturisasi Usaha. Program IB Perguruan Tinggi Tahun 2013 merupakan program pendampingan UKM tenant melalui IB di 20 Perguruan Tinggi yang dilaksanakan berdasarkan Keputusan Deputi Menteri Negara Koperasi dan Usaha Kecil dan Menengah bidang Pengembangan dan Restrukturisasi Usaha No.05/Kep/Dep.6/I/2013. Sebagian besar Pusat IB Perguruan Tinggi dalam Program IB Perguruan Tinggi tahun 2013 memiliki situs website sebagai sumber informasi dan media promosi dari produk UKM tenantnya. Dari data jumlah komponen website IB Perguruan Tinggi eksisting, ITS menempati posisi terendah dengan prosentase 12%. Website IB ITS eksisting hanya memiliki 11 komponen konten website dari keseluruhan 91 komponen konten website hasil obervasi yang dilakukan terhadap website IB Perguruan Tinggi eksisting dan jurnal referensi. Menanggapi hal tersebut, pengelola dan pendamping Inkubator ITS berkeinginan untuk memperbaiki website Inkubator Industri ITS eksisting agar menjadi website yang informatif. Untuk menciptakan rancangan rekomendasi website yang tepat sasaran dan kompetitif, digunakan metode QFD (Quality Function Deployment). QFD dapat memenuhi sebanyak mungkin kebutuhan dan keinginan konsumen. Untuk itu, penelitian ini betujuan mendapat VOC (Voice of Customer), respon teknis dan rekomendasi perbaikan dan pengembangan komponen konten website Inkubator Industri ITS. Dari hasil pengolahan data didapat VOC berupa atribut dan perwujudannya yaitu respon teknis. Didapat 58 atribut yang merupakan rekomendasi komponen konten website hasil identifikasi dari kategori dalam strategi marketing communication mix. Kemudian didapat 10 respon teknis berupa halaman rekomendasi website Inkubator Industri ITS, yaitu beranda, tentang kami, inkubator bisnis, agenda, galeri, artikel bisnis, berita, & kegiatan, tenant, produk tenant, dan kontak. ========== On 2013, ITS got support to continue Business Incubator Programme on 2012 from Ministry of Koperasi and Micro, Small and Medium Enterprises (SMEs). Business Incubator Programme on 2013 manage to coach tenant’s SMEs programme through Business Incubator on 20 University. Almost of all Incubator Business Incubator Center in a University have web site as the source of information and promotion media for tenant such as products that they have. From the existing website, ITS was in lowest position by 12%. Business Incubator ITS Website only have 11 web site components content from 91 recommended web site components content’s as the result of observation to website related website and journal reference. Therefore organizer and coacher of Incubator Industry ITS willing to improve their web site in order to be an informative website. To create it become more attractive, QFD (Quality Function Deployment) is used to deal with customer requirement and customer voice. This research aim to get VOC (Voice of Customer), technical response, and recommendation of improvement and development of website component. As a result, attribute and technical responses were built. There are 58 attributes that was recommended as the website component from the categories in marketing communication mix strategy. Finally, there are 10 technical responses should be in Incubator Industry ITS’s website. These are homepage, about us, business incubator, agenda, gallery, business articel, news and events, tenant, tenant’s product, and contact.

Item Type: Thesis (Undergraduate)
Additional Information: RSI 338.04 Sar a
Uncontrolled Keywords: Content Analysis, Incubator Website, QFD, Analisis Konten, Website Inkubator
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD62.5 New business enterprises. Business incubators
Divisions: Faculty of Industrial Technology > Industrial Engineering > (S1) Undergraduate Theses
Depositing User: - Davi Wah
Date Deposited: 14 May 2019 03:03
Last Modified: 14 May 2019 03:03
URI: http://repository.its.ac.id/id/eprint/63016

Actions (login required)

View Item View Item