Aryadinata, Iwang (2019) Analisa Penerimaan Masyarakat Terhadap Penggunaan Aplikasi Internet Banking dan Mobile Banking Standar Perusahaan XYZ. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Seiring berkembangnya teknologi, financial technology atau biasa disebut dengan fintech adalah sebuah istilah yang berarti teknologi yang menjadi penghubung antara sektor finansial dengan pengguna atau masyarakat umum. Fintech sangat berpotensi menjadi salah satu solusi untuk mengatasi masalah yang sedang ada di masyarakat khususnya masyarakat yang bertempat tinggal jauh dari pusat kota. Dengan fintech membantu masyarakat yang bertempat tinggal jauh dari pusat kota dapat bertransaksi secara finansial dengan cara bertransaksi non tunai. Mengingat sistem transaksi non tunai ini merupakan salah satu komponen penting dalam dunia perekonomian dan juga merupakan salah satu program kerja Bank Indonesia dalam meningkatkan sistem pembayaran non tunai untuk mencapai pertumbuhan perekonomian nasional yang lebih baik. Pada penelitian ini, akan dianalisa faktor-faktor apa saja yang dapat mempengaruhi perilaku penerimaan masyarakat terhadap penggunaan aplikasi berbasis transaksi non tunai menggunakan model Technology Acceptance Model. Dalam penelitian ini, penulis mengambil studi kasus penerimaan aplikasi Internet Banking dan Mobile Banking yang dikembangkan oleh Perusahaan XYZ dan lingkup populasi pengambilan samplenya yaitu Bank ABC yang telah menggunakan aplikasi dari Perusahaan XYZ tersebut. Penelitian ini menggunakan metode Partial Least Square Structural Equation Modeling (PLS-SEM) dalam melakukan analisa. Hasil penelitian menunjukkan bahwa terdapat 11 variable yang mempengaruhi secara signifikan yang mempengaruhi perilaku penerimaan masyarakat terhadap penggunaan aplikasi Internet Banking dan Mobile Banking yang dikembangkan oleh Perusahaan XYZ yaitu Subjective Norm, Experience Result Demonstrability, Perceived Enjoyment, Computer Playfulness, Computer Self-efficacy, Perception of External Control, Perceived Usefulness, Perceived Ease of Use, Behavioral Intention, dan Use Behavior.
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Financial technology or commonly referred to as fintech is a term that means technology that connects the financial sector and the user or the general public. Fintech has the potential to be one of the solutions to overcome problems that are currently in the community, especially peoples who live far from city. With fintech helping people who live far from the city can transact financially by making non-cash transactions or cashless. This cashless system is one of the important components in the world economy and is also one of the work programs of Bank Indonesia in improving the non-cash payment system to achieve better economic growth. This study will be analyzed factors can influence the behavior of community to acceptance of use of applications based on cashless transactions using the Technology Acceptance Model. The author took a case study of acceptance of Internet Banking and Mobile Banking Applications developed by the XYZ Company and the scope population of the sample collection is Bank ABC that has used the application from the XYZ Company. This study uses Partial Least Square Structural Equation Modeling (PLS-SEM) method in analyzing. The results showed there were 11 variables that significantly affected behavior of community acceptance of use of Internet Banking and Mobile Banking applications developed by the XYZ Company. The variables are Subjective Norm, Experience Result Demonstrability, Perceived Enjoyment, Computer Playfulness, Computer Self-efficacy, Perception of External Control, Perceived Usefulness, Perceived Ease of Use, Behavioral Intention, and Use Behavior.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | RTMT 658.834 2 Ary a-1 |
| Uncontrolled Keywords: | Technology Acceptance Model, transaksi non tunai, internet banking, mobile banking, partial least squares, structural equation modeling |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Faculty of Business and Management Technology > Management Technology > 61101-(S2) Master Thesis |
| Depositing User: | Aryadinata Iwang |
| Date Deposited: | 25 Mar 2025 03:22 |
| Last Modified: | 25 Mar 2025 03:22 |
| URI: | http://repository.its.ac.id/id/eprint/67230 |
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