Aldhama, Shofa Aulia (2019) Inovasi Public Bike-Sharing: Penggunaan Metode Dematel-Anp untuk Menganalisa Kualitas Pelayanan Migo E-Bike berdasarkan Prinsip Ergonomi Makro. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Beberapa dekade terkahir meningkatnya jumlah kendaraan bermotor menyebabkan masalah kemacetan dan memperburuk kualitas udara. Mulai adanya perhatian mengenai dampak terhadap lingkungan, maka dikembangkanlah konsep transportasi Public Bike-Sharing. Sistem transportasi public bike-sharing di Indonesia pertama kali dikenalkan oleh perusahaan, MIGO E-Bike di kota Surabaya. Pendekatan ergonomi makro diadopsi untuk melakukan evaluasi pada kualitas pelayanan MIGO E-bike. Mengacu pada aspek Socio-Technical System model strategis Customer Relationship Management dimodifikasi dengan menambahkan konsep Green Ergonomic Model. Metode DEMATEL-ANP digunakan untuk mengetahui hubungan keterkaitan dalam sistem dan mengetahui arah perbaikan. Berdasarkan hasil perhitungan dengan menggunakan metode DEMATEL-ANP, Value menjadi indikator dengan bobot terbesar dengan nilai 0,4291, lalu E-bike (0,2558), Substation (0,1583), Rental System (0,0963), dan Infrastucture (0,0605). Sedangkan pada bobot global, indikator sepeda hemat energi dan ramah lingkungan mempunyai nilai tertinggi sebesar (0,3136) dan sepeda nyaman ketika digunakan menjadi indikator dengan nilai tertinggi kedua yaitu (0,1648). Analisa gap menujukkan bahwa kenyaman e-bike (-0,3296) dan e-bike yang hemat energi (-0,6271) masih belum memenuhi ekspektasi pengguna. Usulan perbaikan didasarkan pada konsep tipping point, up-selling, dan cross selling guna meningkatkan kepuasan dan minat masyarakat dalam menggunakan transportasi public bike-sharing.
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In the last few decades the increasing number of motorized vehicles has caused congestion problems and worsened air quality. Based on the concern about impact on the environment, concept of transportation Public BikeSharing was developed. Public bike-sharing transportation system in Indonesia was first introduced by MIGO E-Bike. Macroergonomics approach was adopted to evaluate the service quality of the MIGO E-bike. Referring to socio-technical system aspect in macroergonomics theory, Customer Relationship Management (CRM) strategic model was modified by adding Green Ergonomic Model (GEM) concept to evaluate functionality of a product service. DEMATEL-ANP method is used to find out the relationship criteria in the system and suggest the improvement. Based on the results, Value dimension is indicator with the greatest weight (0.4291), then E-bike (0.2558), Substation (0.1583), Rental System (0.0963), and Infrastructure (0.0605). Whereas the global weight, energy-saving and eco-friendly bicycle indicators have the highest value (0.3136) and comfortable bicycles when used are indicators with the second highest value (0.1648). The gap analysis shows that the comfort of e-bike (-0.3296) and energy-efficient e-bike (-0.6271) still do not meet user expectations. Proposed improvements are based on the concept of tipping point, up-selling, and cross-selling to increase public satisfaction and interest in using public bike-sharing transportation.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Macroergonomics, Socio-Technical System, Customer Relationship Management, Green Ergonomic Model, Public Bike-Sharing |
| Subjects: | H Social Sciences > HE Transportation and Communications > HE311.I4 Urban transportation H Social Sciences > HE Transportation and Communications > HE5736 Bicycle transportation T Technology > TL Motor vehicles. Aeronautics. Astronautics > TL220 Electric vehicles and their batteries, etc. |
| Divisions: | Faculty of Industrial Technology > Industrial Engineering > 26101-(S2) Master Thesis |
| Depositing User: | Aulia Aldhama Shofa |
| Date Deposited: | 22 Jul 2026 04:31 |
| Last Modified: | 22 Jul 2026 04:31 |
| URI: | http://repository.its.ac.id/id/eprint/68025 |
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