Irliza, Nurika (2016) Pengembangan Apartemen Ditinjau Dari Aspek Permintaan Pasar Di Kota Banjarmasin. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Urbanisasi memberikan suatu dampak terhadap aspek demografi, yaitu
meningkatkan jumlah penduduk di suatu kota. Perekonomian suatu kota pun akan
meningkat seiring bertambahnya jumlah penduduk, yang diikuti dengan
meningkatnya permintaan terhadap hunian. Fenomena ini terjadi dikota-kota besar
di Indonesia, salah satunya Kota Banjarmasin. Namun fenomena urbanisasi tidak
didukung dengan kondisi lahan di sekitar kawasan perkotaan Banjarmasin.
Sehingga harga lahan di kawasan perkotaan menjadi mahal dan mengakibatkan
pembangunan hunian bersifat horizontal tidak memungkinkan untuk dilakukan.
Maka konsep hunian vertikal pun menjadi suatu kebutuhan dan sebuah alternatif.
Tujuan penelitian untuk mengetahui seberapa besar permintaan pasar dan
minat masyarakat Banjarmasin terhadap apartemen, jenis & tipe apartemen yang
diminati dan faktor apa saja yang mempengaruhi permintaan pasarnya. Konsep
penelitian menggunakan pendekatan kuantitatif dengan teknik analisis data
deskriptif dan analisis faktor. Analisis deskriptif digunakan untuk mengetahui
seberapa besar permintaan pasar terhadap apartemen dan jenis apartemen yang
diminati, sedangkan analisis faktor digunakan untuk mencari faktor-faktor yang
mempengaruhi permintaan pasar terhadap apartemen.
Hasil penelitian menyatakan bahwa permintaan pasar terhadap apartemen
di Banjarmasin sudah mulai terbentuk. Tetapi masyarakat Banjarmasin belum
berminat dan siap untuk membeli atau menyewa unit apartemen kelas menengah
dan atas dikawasan kota. Tipe apartemen yang paling diminati ialah tipe 2-3 kamar
tidur. Untuk ketinggian yang paling diminati ialah 2-4 lantai (low-rise building).
Gaya bangunan yang paling diminati ialah modern minimalis. Selain itu, diperoleh
8 faktor yang mempengaruhi permintaan pasar apartemen di Kota Banjarmasin
yaitu faktor atribut produk, faktor kenyamanan huni, faktor ketersediaan fasilitas
prasarana & sarana umum, faktor pertumbuhan ekonomi, faktor perkembangan
kota, faktor pengaruh kerabat dan faktor pengaruh tren investasi properti. ========== Urbanization give an impact on the demographic aspects, namely increasing
the number of residents in a city. The economy of a town will increase as the
population increase, followed by the increasing demand for housing. This
phenomenon occurs in big cities in Indonesia, one of which is Banjarmasin. But the
phenomenon is not supported by the condition of the land around urban areas of
Banjarmasin. So the price of land in urban areas to be expensive and resulting in
horizontal residential construction is not possible to do. Therefore making the
concept of vertical housing becomes a necessity and an alternative.
The aim of research is to find out how big the market demand and public
interest in Banjarmasin to apartment, kinds and types of apartment that is in demand
and what factors affect the market demand. The concept of the study is using a
quantitative approach with descriptive data analysis methods and factor analysis.
Descriptive analysis is used to determine how much market demand for apartment
and apartment types that are of interest, while the factor analysis is used to find the
factors that affect the market demand for apartments.
The research result states that the market demand for apartments in
Banjarmasin has begun to form. But people in Banjarmasin is not yet interested and
ready to buy or rent an apartment unit and the upper middle class area of the city.
The most desirable apartment types are 2-3 bedrooms type with a height of 2-4
floors of the building (low-rise building). The most desirable building style is
modern minimalist. Additionally, we obtained 8 factors that affect the demand for
apartment market in the city of Banjarmasin. There are product attributes factor, the
convenience for habitation factor, the availability of infrastructure facilities and
public infrastructure factor, economic growth factor, urban development factor, and
the relative influence factor and the influence of property investment trends factor.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | RTA 728.314 Irl p 2016 3100016068174 |
| Uncontrolled Keywords: | Keywords: apartments, market analysis, market demand, Banjarmasin Kata kunci: apartemen, analisis pasar, permintaan pasar, Banjarmasin |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD1391 Apartment houses |
| Depositing User: | - Davi Wah |
| Date Deposited: | 28 Oct 2019 03:21 |
| Last Modified: | 28 Oct 2019 03:21 |
| URI: | http://repository.its.ac.id/id/eprint/71309 |
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