Integrasi Antar Objek Daya Tarik Wisata (ODTW) Kota Yogyakarta Berdasarkan Preferensi Wisatawan Mancanegara

Damayanti, Sarita Novie (2015) Integrasi Antar Objek Daya Tarik Wisata (ODTW) Kota Yogyakarta Berdasarkan Preferensi Wisatawan Mancanegara. Undergraduate thesis, Institut Teknology Sepuluh Nopember.

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Abstract

Dalam pengembangan pariwisata saat ini terdapat pergeseran kecenderungan wisatawan dari dimensi sea, sun, and sand ke dimensi tradisional berupa budaya dan masyarakat lokal. Kota Yogyakarta dengan potensi tersebut juga terkena dampak berupa peningkatan kunjungan wisatawan mancanegara. Namun, terdapat permasalahan berupa distribusi kunjungan wisatawan mancanegara yang masih belum merata antara ODTW di pusat dan pinggir kota. Oleh karena itu, diperlukan integrasi untuk pemerataan kunjungan yang didasarkan pada preferensi wisatawan sebagai bentuk perencanaan demand driven. Penelitian ini bertujuan untuk merumuskan arahan integrasi antar ODTW Kota Yogyakarta berdasarkan preferensi wisatawan mancanegara. Sasaran yang akan dicapai untuk menjawab tujuan tersebut antara lain: (1) Mengidentifikasi karakteristik komponen integrasi ODTW melalui theoritical dan empirical descriptive analysis; (2) Membentuk cluster ODTW berdasarkan komponennya melalui theoritical decriptive analysis; (2) Menganalisis preferensi wisatawan mancanegara terhadap hasil cluster ODTW yang diinterpretasikan melalui descriptive statistics analysis; (4) Merumuskan arahan integrasi antar ODTW melalui metode validasi triangulasi. Berdasarkan hasil penelitian, terbentuk 5 cluster ODTW dengan preferensi wisatawan mancanegara yang menunjukkan bahwa hierarki cluster ODTW secara keseluruhan adalah Cluster 3 – Cluster 1-4-5 – Cluster 2. Cluster 3 merupakan cluster ODTW yang terletak di tengah kota dan berisi ODTW terkenal, seperti Kraton Yogyakarta, sehingga dipilih sebagai cluster prioritas. Sedangkan Cluster 2 dengan preferensi terendah dinilai memiliki variasi ODTW yang stagnan karena atraksi yang ditawarkan dapat ditemukan di cluster lain. Peningkatan integrasi vi antar ODTW dapat dilakukan melalui integrasi makro dan mikro. Arahan makro merupakan integrasi untuk seluruh cluster, yaitu penentuan tema cluster, pembentukan paket wisata, pengadaan moda transportasi khusus pariwisata, pengadaan jalur pedestrian, serta penyediaan sarana wisata yang seimbang. Sedangkan arahan mikro merupakan arahan spesifik untuk tiap cluster dan disesuaikan berdasarkan hierarki cluster yang membutuhkan penanganan intensif, yaitu Cluster 2 dengan hierarki terendah hingga Cluster 3 dengan hierarki tertinggi. Adapun arahan untuk Cluster 2 sebagai cluster prioritas antara lain penambahan variasi atraksi, pengadaan plaza, pengadaan parkir komunal, serta penambahan accomodation services dan food services. ========================================================================================================= Apart from the normal interest of sea, sun, and sand, tourists’ preference in tourism development nowadays has changed into traditional forms like cultures, local peoples, and hospitality services. Yogyakarta which has a lot of potential of cultures also affected by the increasing number of tourist arrivals. On the other hand, tourist arrivals in Yogyakarta are still centralized in Kraton areas and not evenly distributed to tourism objects in suburbs. Therefore, integration approach for tourism objects that is based on the tourists’ preference is needed to solve this problem as a demand driven planning in tourism development. This study aimed to formulate referral of integration between tourism objects in Yogyakarta based on the tourists’ preference. To achieve the objectives of the study, this study conducted several stages includes identifying the characteristics of tourism objects integration components, forming tourism objects cluster, analyzing tourists’ preference to the tourism objects cluster, and the last is formulating the referral of tourism objects integration. Moreover, the analysis tools used in this study are empirical and theoretical descriptive analysis, descriptive statistics analysis, and triangulation method validity. Based on the analysis, there are 5 clusters formed with overall hierarchy cluster based on the tourists’ preference, namely Cluster 3 – Cluster 1-4-5 – Cluster 2. Cluster 3 which located in the city center and provide most famous tourism objects such as Kraton Yogyakarta is chosen as a highest preference cluster. While cluster 2 which chosen as a lowest preference is judged by tourists to have a stagnant attractions that can be find in another cluster. Yogyakarta’ tourism objects integration improvement can be obtained by dividing the methods into macro and micro integration. The first method is macro integration viii which is used for the entire clusters, i.e. determining cluster themes, creating tour packages, developing public transportation for tourists, developing pedestrian paths, and providing balanced tourism services. And the second method is micro integration which is used for specific cluster and adjusted based on the cluster hierarchy that requires intensive treatment, namely Cluster 2 as a lowest preference to Cluster 3 as a highest preference. Tourism objects integration improvement in Cluster 2 as a priority cluster can be obtained by increasing attractions variety, creating plaza, developing communal parking, as well as adding accomodation and food services quantities.

Item Type: Thesis (Undergraduate)
Additional Information: RSPW 790.18 Dam i
Uncontrolled Keywords: Objek Daya Tarik Wisata, Integrasi Pariwisata, Preferensi Wisatawan Mancanegara
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism
N Fine Arts > NA Architecture > NA9053 City planning
Divisions: Faculty of Architecture, Design, and Planning > Regional and Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User: Mr. Tondo Indra Nyata
Date Deposited: 24 Oct 2019 02:45
Last Modified: 24 Oct 2019 02:45
URI: http://repository.its.ac.id/id/eprint/71378

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