Afiatna, Fatma Ayu Nuning Farida (2016) Desain Dan Evaluasi Product Service System (PSS) Pada Perusahaan Furniture. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Perkembangan usaha bisnis berjalan cukup dinamis dan berimplikasi
terhadap kompetisi antar perusahaan. Orientasi penyediaan produk saja mungkin
tidak bisa mempertahankan daya saing perusahaan dalam jangka panjang.
Business sustainability menjadi perhatian yang sangat penting bagi perusahaan.
Product Service Sistem (PSS) sebagai strategi bisnis memiliki potensi besar untuk
memberikan solusi bagi perusahaan sekaligus menjawab kebutuhan konsumen
melalui integrasi produk dan servis. Di Indonesia masih sangat sedikit penelitian
mengenai strategi yang ditawarkan oleh PSS dengan mempertimbangkan
kepentingan segmentasi konsumen dan perusahaan. Kepentingan konsumen dan
perusahaan dalam pengembangan PSS dianalisis dengan metode Multi-layer QFD
dan Fuzzy-AHP. Dari kepentingan konsumen dan perusahaan selanjutnya
dilakukan desain PSS berdasarkan HoQ dari Multi-layer QFD yang dapat
direkomendasikan sebagai program untuk meningkatkan daya saing perusahaan.
Perusahaan dapat mengembangkan produk dan servis berdasarkan multi segmen.
Manfaat potensial yang dapat diperoleh dari analisis QFD Multi Layer yaitu
membantu mengidentifikasi gap-gap kebutuhan di pasar, seperti prioritas
kepentingan dari masing-masing segmen. Gap-gap tersebut berpotensi menjadi
target dalam pengembangan produk/servis baru. Furnitur sebagai hasil produksi
industri merupakan kebutuhan dan disukai oleh kalangan masyarakat urban.
Perusahaan furnitur berkompetisi untuk mengembangkan produk dan servis untuk
memenuhi kebutuhan konsumen. Pada penelitian ini dilakukan pengembangan
model PSS furnitur yang menganalisis Product-oriented Services dan dituangkan
dalam PSS Blueprint. Dari hasil analisis cross synthesis diperoleh kepentingan
konsumen, perusahaan, dan preferensi respon teknis. Masing-masing segmen
konsumen memiliki preferensi kepentingan yang berbeda. Berdasarkan sudut
pandang konsumen dan perusahaan model PSS dengan tambahan servis memiliki
nilai efisiensi yang lebih tinggi dibandingkan dengan model PSS loose furniture. ========== The business development runs quite dynamics and it affects the
competition between manufacturing industries. The orientation of the product
supply alone may not be able to maintain the company‟s competitiveness in the
long term. Attention to business sustainability becomes crucial aspect for the
company, Product Service system (PSS) as business strategy has a great potential
to give a solution for the company and answer the question about consumer‟s need
trough product integration and services. In Indonesia there is still few research
about strategy that PSS offers considering consumers segmentation and company.
Consumers interest and company to developing PSS are analyzed with QFD
Multi-layer and Fuzzy-AHP methods. From consumers interest and company then
designing PSS based on House of Quality from QFD Multi-layer that can be
recommended as a program to increase company‟s competitiveness. Company can
develop products and services based on multi segment. Potential benefit that as the
result of QFD Multi Layer analysis can identify difference of the market‟s need,
like prioritizing interest from each segment. Every gap has the potential to become
target for developing new product/services. Furniture is in high demand in the
urban community. Therefore furniture companies compete tightly to develop
products and services to meet consumer‟s needs. In this research, developing
furniture PSS model that analyzed Product-oriented Services presented in PSS
blueprint. From the result of cross synthesis analysis there is consumer‟s interest,
company, and technical response preference. Each consumers segment had various
interest preferences. Based on consumers point of view and PSS Model Company
with additional services, had higher efficiency point than loose furniture PSS
model.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | RTI 658.5 Afi d 3100016067079 |
| Uncontrolled Keywords: | Pengembangan PSS, Evaluasi PSS, Model PSS, PSS Blueprint , Multi-layer QFD, PSS Development, PSS Evaluation, PSS model, PSS Blueprint , Multilayer |
| Subjects: | T Technology > TS Manufactures > TS155 Production control. Production planning. Production management |
| Divisions: | Faculty of Industrial Technology > Industrial Engineering > 26101-(S2) Master Thesis |
| Depositing User: | - Davi Wah |
| Date Deposited: | 18 Nov 2019 02:27 |
| Last Modified: | 18 Nov 2019 03:03 |
| URI: | http://repository.its.ac.id/id/eprint/71715 |
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