Muhammad, Rizal Aditya (2015) Evaluasi Penerimaan Pengguna Aplikasi Mandiri Mobile Bank Mandiri (Studi Kasus : Mahasiswa Pengguna Mandiri Mobile Di Jurusan Sistem Informasi ITS) – User Acceptance Of Mandiri Mobile Application Bank Mandiri Evaluation (Case Study: Student User Mandiri Mobile In Information System Department ITS. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Mandiri mobile adalah sebuah aplikasi layanan
perbankan yang dapat diakses dengan mudah oleh nasabah
bank mandiri secara langsung melalui telephone pintar.
Mandiri mobile adalah salah satu layanan m-banking dari
perbankan yang digunakan untuk meningkatkan mobilitas
nasabah dalam melakukan transaksi keuangan secara
elektronik. Dengan adanya mobile banking ini, nasabah dapat
melakukan berbagai macam transaksi seperti transfer uang,
pembayaran rekening listrik, air, telephone, pembelian pulsa,
dan lain sebagainya.
Layanan ini sangat berguna untuk menghindari
kemungkinan kejahatan dan penipuan yang marak terjadi saat
ini. Namun kenyataannya pemerintah diharuskan untuk
meningkatkan pengguna mobile banking di tanah air.Penelitian
ini meneliti tentang tingkat penerimaan nasabah terhadap
aplikasi mandiri mobile dapat dilakukan dengan mengadakan
survey yang melibatkan nasabah PT. Bank Mandiri, Tbk. pada
mahasiswa Institut Teknologi Sepuluh Nopember yang telah
menggunakan aplikasi mandiri mobile. Model yang digunakan oleh Hun Choi, Yoo-Jung Choi dan Ki-Mun Kim digunakan
sebagai model penelitian dan dalam pembentukan kerangka
survey mandiri mobile. Selain itu, teknik Structural Equation
Modeling (SEM) digunakan untuk mengolah data dari hasil
survey dengan menggunakan tools lisrel.
Hasil menyatakan variabel laten trust berpengaruh
signifikan terhadap satisfaction sedangkan usefulness,
understandability, enjoyment, dan ease of use tidak
berpengaruh signifikan. Pihak manajemen Bank Mandiri bisa
meningkatkan kualitas aplikasi dari segi ketersediaan panduan
penggunaan, tingkat kepercayaan, dan kesenangan pengguna
menggunakan aplikasi mandiri mobile.
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Mandiri mobile is an application banking service that can be
accessed easily by an Bank Mandiri customers directly through
a smart phone. Mandiri mobile is one of the m-banking services
from banks that are used to improve the mobility of customers
in financial transactions electronically. With the mobile
banking, customers can perform various transactions such as
money transfers, payment of electricity bills, water, telephone,
credit purchase, and so forth.
This service is very useful to avoid the possibility of crime and
fraud are rampant today. But in reality the government is
required to improve the mobile banking users in the ground this
air.Penelitian researching about the level of customer
acceptance of the standalone mobile applications can be done
by conducting a survey involving customers PT. Bank Mandiri
Tbk. at the Institute of Technology students who have self
menggunakanaplikasi mobile. The model used by Hun Choi,
Yoo-Jung Choi and Kim Ki-Mun used as a research model and
the establishment of an independent survey of mobile
framework. In addition, Structural Equation Modeling (SEM) is used to process the data from the survey by using the tools
Lisrel.
Results expressed trust latent variables significantly influence
satisfaction while usefulness, understandability, enjoyment and
ease of use had no significant effect. The management of the
bank can improve the quality of applications in terms of user's
availability, level of confidence, and delight mobile users using
a standalone application.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSSI 621.384 56 Muh e |
| Uncontrolled Keywords: | mobile banking (m-banking), Penerimaan, mandiri mobile, Structural Equation Modeling (SEM), Lisrel, mobile banking (m-banking), Acceptance, Mandiri Mobile Application, Structural Equation Modeling (SEM), Tools Lisrel |
| Subjects: | Q Science > QA Mathematics > QA76.76.A65 Application software. Enterprise application integration (Computer systems) |
| Divisions: | Faculty of Information Technology > Information System |
| Depositing User: | ansi aflacha |
| Date Deposited: | 22 Nov 2019 03:46 |
| Last Modified: | 22 Nov 2019 03:46 |
| URI: | http://repository.its.ac.id/id/eprint/71965 |
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