Ardiansyahmiraja, Bobby (2020) Generasi Z Dan Pendidikan: Menginvestigasi Faktor-Faktor Yang Mempengaruhi Adopsi Pembelajaran Digital Dan Ketaatan Terhadap Aturan Anti Pembajakan. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Penelitian ini mengeksplorasi bagaimana kaum muda, khususnya Generasi Z, dan aktivitasnya di dunia pendidikan tinggi. Pada penelitian ini, objek yang dieksplorasi adalah faktor-faktor apa saja yang mempengaruhi Generasi Z dalam mengadopsi teknologi pembelajaran digital dan bagaimana aspek perilaku Generasi Z dalam menaati aturan anti-pembajakan perangkat lunak pendidikan. Dua model penelitian diajukan dengan pendekatan Unified Theory of Acceptance and Use of Technology (UTAUT) dan Protection Motivation Theory (PMT). Pendekatan Confirmatory Factor Analysis (CFA) dilakukan dan sampling data primer dikoleksi pada 150 dan 167 responden untuk masing-masing objek. Hasil menunjukkan bahwa UTAUT dapat menjelaskan 33% niat Generasi Z untuk mengadopsi pembelajaran digital. Untuk persepsi ketaatan terhadap aturan anti-pembajakan, sebanyak 72.1% niat Generasi Z dapat terjabarkan. Beberapa poin penting yang ditemukan pada objek pertama dengan model UTAUT adalah bagaimana kondisi fasilitas, infrastruktur, dan sumber daya yang ada sangat mempengaruhi niat Generasi Z dalam mengadopsi pembelajaran digital. Terlebih, pada objek dengan model PMT, hasil yang menarik adalah bagaimana Generasi Z tidak memedulikan faktor penilaian ancaman dalam niat untuk taat, mereka lebih berfokus kepada faktor penanganan dari model PMT. Detail dari penelitian dan implikasi manajerial dibahas lebih dalam pada penelitian ini.
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This research explores how young people, especially Generation Z, and their activities in the world of higher education. In this study, the object explored is what factors influence Generation Z in adopting digital learning technology and how aspects of Generation Z's behavior in obeying the anti-piracy law in an educational setting. Two research models are proposed using the Unified Theory of Acceptance and Use of Technology (UTAUT) and Protection Motivation Theory (PMT) approaches. A Confirmatory Factor Analysis (CFA) approach was performed and primary data sampling was collected at 150 and 167 respondents for each object. The results show that UTAUT can explain 33% of Generation Z's intention to adopt digital learning. For the perception of adherence to anti-piracy rules, as much as 72.1% of Generation Z's intentions can be elaborated. Some important points found in the first object with the UTAUT model are how the condition of existing facilities, infrastructure, and resources greatly affects the intention of Generation Z in adopting digital learning. Moreover, on objects with the PMT model, the interesting result is that Generation Z does not care about threat assessment factors in the intention to obey, they are more focused on the handling factors of the PMT model. Details of the study and managerial implications are discussed more deeply in this study.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSMB 006.33 Ard g-1 |
| Uncontrolled Keywords: | Confirmatory Factor Analysis, Generasi Z, Pembelajaran Digital, PMT , UTAUT |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.2 Knowledge management. L Education > LB Theory and practice of education > LB1044.87 Internet in education (e-learning). Virtual reality in education. |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Bobby Ardiansyahmiraja |
| Date Deposited: | 08 May 2023 07:59 |
| Last Modified: | 08 May 2023 07:59 |
| URI: | http://repository.its.ac.id/id/eprint/73394 |
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