Balqista, Alifia Salsabila (2020) Pengaruh Karakteristik Demografi dan Faktor Perilaku terhadap Pengambilan Keputusan Investasi pada Investor Individu di Pasar Modal. Other thesis, Institut Teknologi Sepuluh Nopember.
Preview |
Text
09111640000071-Undergraduate_Thesis.pdf Download (8MB) | Preview |
Abstract
Pasar modal memiliki peran yang strategis dalam pembangunan nasional sebagai salah satu sumber pembiayaan bagi dunia usaha dan wahana investasi bagi masyarakat. Terjadinya fenomena market crash di Pasar Modal Indonesia yang menyebabkan harga saham turun secara signifikan perlu disoroti terkait pentingnya memahami faktor yang memengaruhi pengambilan keputusan investasi yang dibuat oleh investor. Studi empiris telah membuktikan pengaruh dari karakteristik demografi dan faktor perilaku pada pengambilan keputusan investasi. Tujuan dari penelitian ini adalah untuk menguji pengaruh karakteristik demografi investor (usia, jenis kelamin, tingkat pendidikan, dan pengalaman) terhadap pengambilan keputusan investasi melalui faktor perilaku (sentimen investor, overconfidence, salience, reaksi berlebihan, dan perilaku herding) sebagai mediator di Pasar Modal Indonesia. Temuan didasarkan pada data yang dikumpulkan melalui survei terhadap 413 investor individu. Metode partial least square structural equation modeling (PLS-SEM) digunakan sebagai teknik analisis data untuk menguji hipotesis dan variance accounted for (VAF) untuk melihat eksplorasi mediasi. Hasil penelitian menunjukkan bahwa secara langsung usia, jenis kelamin, dan tingkat pendidikan memengaruhi pengambilan keputusan investasi. Berdasarkan eksplorasi mediasi ditemukan bahwa usia, jenis kelamin, dan tingkat pendidikan secara tidak langsung memengaruhi pengambilan keputusan investasi melalui perilaku herding sebagai mediator. Sementara pengalaman berinvestasi memiliki efek tidak langsung melalui overconfidence sebagai mediator. Selanjutnya, hasil penelitian menunjukkan karakteristik demografi memengaruhi faktor perilaku. Temuan terakhir adalah semua faktor perilaku yang diuji pada penelitian ini berpengaruh positif terhadap pengambilan keputusan investasi. Temuan penelitian ini mempunyai implikasi serius bagi investor untuk memahami diri, sehingga dapat mengantisipasi perilaku bias dalam pengambilan keputusan investasi. Selain itu, bagi emiten dapat mengetahui pola perilaku umum dari investor individu di Pasar Modal Indonesia.
=================================================================================================================================
The capital market has a strategic role in national development as a source of financing for the business entities and a place for investing for the societies. The occurance of the market crash phenomena in the Indonesian Capital Market that causes stock prices to drop significantly needs to be highlighted regarding the importance of understanding factors that influence investment decision making. Previous studies have examined the impact of demographic characteristics and behavioral factors on the investment decision making of individual investors. Purpose of this study is to investigate the impact of investor's demographic characteristics (age, gender, education level, dan experience) to their investment decision making through behavioral factors (sentiment investor, overconfidence, salience, overreaction, and herd behavior) as mediator variables in the Indonesian Capital Market. Findings rely on data collected through surveys of 413 individual investors. Partial least square structural equation modeling (PLS-SEM) method is used as a data analysis technique to test the hypothesis and variance accounted for (VAF) to see the mediation exploration. The results showed that directly age, gender, and education level affect the investment decision making. Based on the exploration of mediation found that age, sex, and level of education indirectly affect the investment decision making through herding as a mediator. While the experience has an indirect effect through overconfidence as a mediator. Furthermore, the results of the study indicate the demographic characteristics affect the behavioral factor. The last finding is all the behavioral factors positively affect investment decision making. The finding of this study has serious implication for investor to understand themselves, so they can anticipate bias in investment decision making. In addition, organizations can find out the behavior patterns of individual investors in the Indonesian Capital Market.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSMB 658.403 Bal p-1 2020 |
| Uncontrolled Keywords: | Faktor Perilaku, Karakteristik Demografi, Pasar Modal, Pengambilan Keputusan Investasi. |
| Subjects: | H Social Sciences > HG Finance H Social Sciences > HG Finance > HG4529 Investment analysis |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Alifia Salsabila Balqista |
| Date Deposited: | 22 Mar 2024 07:41 |
| Last Modified: | 22 Mar 2024 07:41 |
| URI: | http://repository.its.ac.id/id/eprint/73470 |
Actions (login required)
 |
View Item |