User Experience (UX) Analysis On Web Streaming Service Platform By Considering Its Pragmatic and Hedonic Aspect

Syahputra, Rachmad Irvan (2020) User Experience (UX) Analysis On Web Streaming Service Platform By Considering Its Pragmatic and Hedonic Aspect. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Di Indonesia penetrasi pengguna internet telah mencapai 64.8% dari total populasi pada tahun 2018. Banyak sektor industri yang terpengaruhi oleh hal tersebut dan salah satunya adalah industri televisi (TV), pada setiap tahunya pengguna TV berkurang akibat dari pengaruh platform streaming. Karena makin meningkatnya jumlah platform streaming, salah satu hal yang perlu diperhatikan dalam desain suatu produk/sistem adalah User Experience (UX). UX merupakan perspesi dan respon pengguna yang dihasilkan dari interaksi pengguna dengan sistem yang digunakan yang dipengaruhi oleh berbagai faktor dan menghasilkan aspek pragmatis dan hedonis. Penelitian ini bertujuan untuk mengevaluasi Netflix dari dua perspektif untuk mendapatkan persamaan/perbedaan evaluasi untuk menghasilkan rekomendasi untuk Netflix maupun platform lain, terdapat dua metode yang digunakan yaitu Microsoft product reaction card untuk perspektif pengguna dan evaluasi heuristik untuk perspektif ahli. Hasil dari perspektif pengguna menunjukan bahwa terdapat variabel yang memberikan dampak terhadap variabel terikat; variabel tersebut adalah variabel fokus studi, dan kombinasi variabel jenis kelamin dengan pengalaman pengguna. Tendensi dari pengguna maupun ahli melihat bahwa Netflix merupakan platform yang positif dan lebih fokus terhadap aspek pragmatis dibandingkan hedonis. Data kualitatif gabungan dua perspektif telah menghasilkan 30 evaluasi positif dan 32 evaluasi negatif. Menggunakan evaluasi dan validasi dari ekspert didapatkan 10 rekomendasi positif prioritas dari 72 rekomendasi yang berdasarkan evaluasi positif dan 10 rekomendasi negatife prioritas dari 83 rekomendasi berdasarkan evaluasi negative. Kedua rekomendasi dapat digunakan untuk meningkatkan kualitas UX dari Netflix ataupun platform lain. ================================================================================================================ In 2019 Netflix for the first time missed their subscriber target and many platform have encounter the same problem due to the increasing number of movie streaming service. So one thing that needs to be concerned based on the Survey from PwC other than content is UX (User Experience). UX is a person's perceptions/ responses that result from the use and anticipated use of a product system that affected by many factors and consists of a pragmatic and hedonic aspect. This research objective is to evaluate Netflix which one of the biggest streaming service platform in the world from two perspective to obtain comprehensive evaluation and to generate recommendation. Two main methods were used: Microsoft Product Reaction card for user perspective and heuristic evaluation method for expert perspective. There were three supporting methods: Task Analysis, inferential statistic, and Affinity Diagram. The final result shows that affecting the UX evaluation; those are academic major and the combination of gender and experience variables. Both of the perspective results were conformed with each other, which both of them see Netflix as a good streaming service platform that more focused on the pragmatic aspect. From the combined qualitative data it obtained, 30 positive evaluations and 32 negative evaluations. Based on the evaluations, validation and assessment with expert judgment, there are 10 positive priority recommendations, from 72 positive based recommendation and 10 negative priority recommendations, from 83 negative based recommendations, that both may be applied for Netflix or another platform.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: User Experience, Heuristic Evaluation Method, Microsoft Product Reaction Card, Streaming Service Platform, Netflix
Subjects: T Technology > T Technology (General) > T11 Technical writing. Scientific Writing
T Technology > T Technology (General) > T57.5 Data Processing
T Technology > T Technology (General) > T58.8 Productivity. Efficiency
Divisions: Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User: Rachmad Irvan Syahputra
Date Deposited: 16 Aug 2020 00:51
Last Modified: 16 Aug 2020 00:51
URI: http://repository.its.ac.id/id/eprint/78269

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