Islamiah, Iqlima Hafidatun Nisa' (2020) Pemodelan Peningkatan Profitabilitas Online Shop Dengan Sistem Dinamik Untuk (Studi Kasus: Beauty Limited- Shopee). Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Pertumbuhan positif e-commerce di Indonesia, membuat perubahan pola belanja masyarakat yang semakin bergeser ke arah elektronik atau online shopping. Semakin banyaknya para penjual yang menggunakan e-marketplace untuk menjual produknya, maka persaingan antar online shop juga semakin meningkat. Para pedagang berlomba-lomba mempromosikan dagangannya melalui media sosial atau bahkan memberikan promo dan diskon untuk menarik pembeli agar membeli produk di tokonya, termasuk yang dilakukan oleh salah satu online shop di Shoppe yaitu Beauty Limited. Untuk meningkatkan penjualan, penjual juga harus dapat menentukan harga produk yang tepat dan sesuai dengan pangsa pasar serta tidak jauh dari harga sesama seller atau pesaing. Selain itu strategi pemasaran juga diperlukan agar pendapatan dan keuntungan yang diterima tetap stabil. Ketersediaan produk juga menjadi salah satu yang dapat mempengaruhi penurunan pendapatan. Hal ini dikarenakan seller Beauty Limited menerapkan sistem Make to Order dan sudah tidak lagi menerapkan sistem Pre-order (PO). Oleh karena itu, berdasarkan permasalahan tersebut diperlukan suatu model sistem yang dapat meningkatkan profit sebuah bisnis online shop dengan memperhatikan variabel pendapatan, harga, penjualan, biaya, dan strategi pemasaran. Dengan melakukan pemodelan dan simulasi dengan menggunakan metode sistem dinamik terhadap sistem belanja online shop, nantinya akan dihasilkan skenario yang dapat digunakan dalam mengambil keputusan untuk meningkatkan profit. Alasan penelitian ini menggunakan metode sistem dinamik karena mengingat adanya interaksi antar elemen dalam sistem, adanya permintaan yang berfluktuasi dan mengandung ketidakpastian (uncertainty), serta nilainya dapat berubah berdasarkan waktu. Selain itu, sistem dinamik dapat memberikan rekomendasi terhadap penyusunan kebijakan terkait dengan tujuan yang ingin dicapai sistem melalui skenario kebijakan. Didapatkan 3 skenario yang berpengaruh terhadap profit, yang melibatkan variabel penjualan, strategi marketing, permintaan, dan harga kompetitor. Dari ketiga skenario yang telah dibuat didapatkan bahwa skenario pemenuhan stok produk untuk mengurangi biaya procurement dapat menghasilkan profit yang maksimal, dengan kenaikan profit mencapai 65% dari kondisi sebelumnya . Skenario ini yang dilakukan dengan penambahan demand dalam pengadaan barang pada bulan tertentu, dapat dijadikan sebagai bahan pertimbangan untuk pengambilan keputusan dalam meningkatkan profitabilitas online shop Beauty Limited.
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The positive growth of e-commerce in Indonesia, has made a change in the pattern of public spending that is increasingly shifting towards electronics or online shopping. The increasing number of sellers who use e-marketplace to sell their products, the competition between online shops is also increasing. Traders are competing to promote their merchandise through social media or even providing promos and discounts to attract buyers to buy products in their stores, including those carried out by one of the online shops at Shoppe namely Beauty Limited. To increase sales, seller must also be able to determine the right product price and in accordance with market share and not far from the price of fellow sellers or competitors. In addition a marketing strategy is also needed so that the income and profits received remain stable. Product availability is also one that can affect revenue decline. This is because the seller of Beauty Limited applies the Make to Order system and no longer applies the Pre-Order (PO) system. Therefore, based on these problems we need a system model that can increase the profit of an online shop business by taking into account the variable income, price, sales, costs, and marketing strategies. By doing modeling and simulation using the dynamic system method for the online shop shopping system, later scenarios that can be used in making decisions to increase profits will be produced. The reason for this research is using dynamic system methods because given the interaction between elements in the system, there is a fluctuating demand that contains uncertainty, and the value can change based on time. In addition, dynamic systems can provide recommendations for policy formulation related to the objectives of the system through a policy scenario. There are 3 scenarios that influence profit, which involve sales variable, marketing strategy, demand, and competitor's price. It is hoped that this scenario can be a recommendation or a reference in increasing the profitability of Beauty Limited's online shop. There are 3 scenarios that influence profit, which involve sales variable, marketing strategy, demand, and competitor's price. From the three scenarios that have been made, it is found that the scenario of product stock fulfillment to reduce procurement costs can produce maximum profit, with an increase in profit reaching 65% from the previous condition. This scenario, which is carried out by adding demand in the procurement of goods in a particular month, can be used as a material for consideration in making decisions in increasing the profitability of the online shop Beauty Limited.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Sistem Dinamik, Profit, Marketplace, Dynamic System, Profit, Marketplace |
| Subjects: | T Technology > T Technology (General) > T57.62 Simulation |
| Divisions: | Faculty of Information and Communication Technology > Information Systems > 57201-(S1) Undergraduate Thesis |
| Depositing User: | Iqlima Hafidatun Nisa' Islamiah |
| Date Deposited: | 24 Aug 2020 04:56 |
| Last Modified: | 05 Nov 2023 16:00 |
| URI: | http://repository.its.ac.id/id/eprint/79634 |
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