Sucihadi, Raisha Amara (2020) Perancangan Kampanye Diet Plastik Bagi Remaja Dengan Mengangkat Isu Pencemaran Plastik Di Indonesia. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Indonesia dinobatkan sebagai negara penyumbang limbah plastik terbesar kedua di dunia dengan jumlah mencapai 64 juta ton pertahun, dimana sebanyak 3,2 juta ton dari limbah tersebut terbuang ke laut. Di Kota Surabaya sendiri, sebanyak 74% sampah anorganik yang dihasilkan merupakan sampah plastik. Tingginya pencemaran plastik mendorong munculnya tren diet plastik yang diminati oleh remaja. Namun, remaja usia 17 – 25 tahun justru adalah pengguna plastik terbanyak di Indonesia. Hal ini menunjukkan bahwa remaja belum menerapkan pola hidup diet plastik yang konsisten. Untuk meyakinkan remaja berkomitmen dalam melakukan diet plastik demi kelestarian alam, maka dirancanglah sebuah kampanye diet plastik dengan mengangkat isu pencemaran plastik di laut Indonesia.
Perancangan kampanye ini dilakukan dengan berbagai metode. Data-data mengenai objek dan subjek penelitian didapatkan melalui studi literatur dan studi eksisting. Selain itu, dilakukan pula penelitian kualitatif dan kuantitatif. Penelitian kualitatif berupa interview dengan Yayasan Cinta Laut Indonesia dan Dinas Lingkungan Hidup Surabaya, observasi perilaku penggun, dan focus group discussion dengan remaja pengguna plastik sekali pakai. Sedangkan penelitian kuantitatif dilakukan dengan menyebarkan kuisioner. Semua metode kemudian dianalisa untuk menemukan konsep utama yaitu “Untuk Laut”.
Pesan utama disampaikan dengan gaya komunikasi yang sudah ditentukan melalui riset. Pesan utama akan disajikan dalam bentuk visual melalui media video Iklan Layanan Masyarakat (ILM) dan media sosial sebagai media utama dan ambient media serta merchandise sebagai media pendukung. Diharapkan ampanye diharapkan dapat menyadarkan remaja akhir untuk memulai pola hidup diet plastik yang konsisten.
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Indonesia has been named as the second largest contributor of plastic waste in the world with a total of 64 million tons per year, of which 3.2 million tons of waste is discharged into the sea. In the city of Surabaya alone, as much as 74% of inorganic waste produced is plastic waste. The high level of plastic pollution drives the emergence of plastic dietary trends that are in demand by teenagers. However, teenagers aged 17-25 years are the most plastic users in Indonesia. This shows that teenagers have not adopted a consistent plastic lifestyle. To convince teenagers to commit themselves to plastic dieting for the sake of nature conservation, a plastic diet campaign was designed to raise the issue of plastic pollution in the Indonesian sea.
The design of this campaign is done by various methods. Data about objects and research subjects obtained through literature studies and existing studies. In addition, qualitative and quantitative research was also carried out. Qualitative research took the form of interviews with the Cinta Laut Indonesia Foundation and the Surabaya Environmental Service, observation of user behavior, and focus group discussions with teenagers of disposable plastic users. While quantitative research is carried out by distributing questionnaires. All methods are then analyzed to find the main concept of "Untuk Laut".
The main message is conveyed with the communication style that has been determined through research. The main message will be presented in visual form through the Public Service Advertising (PSA) video media and social media as the main media and ambient media and merchandise as supporting media. It is hoped that the amphones are expected to awaken the late teenager to start a consistent plastic diet lifestyle.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | N Fine Arts > NE Print media N Fine Arts > NX Arts in general |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Raisha Amara Sucihadi |
| Date Deposited: | 28 Aug 2020 06:28 |
| Last Modified: | 18 Dec 2023 03:57 |
| URI: | http://repository.its.ac.id/id/eprint/81593 |
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