Analisis Jumlah Demand Dan Harapan Wisatawan Terhadap Bus Pariwisata Klaten (Studi Kasus Umbul Ponggok Dan Umbul Cokro)

Priyatna, Nur Jae (2020) Analisis Jumlah Demand Dan Harapan Wisatawan Terhadap Bus Pariwisata Klaten (Studi Kasus Umbul Ponggok Dan Umbul Cokro). Masters thesis, InstitutTeknologi Sepuluh Nopember.

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Abstract

Wisatawan yang menuju Umbul Ponggok maupun Umbul Cokro memilih menggunakan kendaraan pribadi atau menyewa. Hal ini disebabkan angkutan pariwisata yang belum tersedia. Kondisi tersebut membuka peluang akan kebutuhan angkutan pariwisata, terutama yang menuju objek wisata Umbul Ponggok, dan Umbul Cokro, serta nantinya menuju objek pariwisata lain yang mungkin bisa diintegrasikan. Penelitian ini dilakukan untuk menganalisis demand angkutan pariwisata yang diharapkan bisa menjadi salah satu alternatif untuk prasarana wisata di Umbul Ponggok dan Umbul Cokro khususnya, dan pariwisata lain di Kota Klaten pada umumnya.
Metode pengumpulan data dilakukan dengan cara mengumpulkan informasi melalui kuesioner kepada responden yaitu wisatawan Umbul Ponggok dan Umbul Cokro yang ada saat ini sebagai calon pengguna Bus pariwisata juga merupakan data primer. Data sekunder yang digunakan yaitu berupa data pengunjung Umbul Ponggok dan Umbul Cokro dari Dinas Kebudayaan Pariwisata Pemuda dan Olahraga (Disbudparpora) Klaten.
Pembahasan penelitian dianalisis berdasarkan hasil survey, dan mendapatkan hasil prosentase survey sebanyak 69% (138 responden dari 200 orang wisatawan) mengharapkan dan menyambut baik jika ada angkutan pariwisata. Selanjutnya dilakukan analisa probabilitas model regresi logistik biner yang memperlihatkan probability/kemungkinan responden yang bersedia akan adanya angkutan pariwisata/bus bergantung oleh tingkat kinerja umbul. Berdasarkan pembahasan nilai logit (p), terlihat adanya penurunan di tiap tingkatannya, dari nilai logit (p) saja sebesar 95,58%, dan tidak bersedia sebesar 4,42%, mean sebesar 95,18%, dan tidak bersedia sebesar 4,82%, hingga tingkat kinerja umbul pada urutan 5 (bobot penilaian 1)/tidak baik sebesar 93,85%, dan tidak bersedia sebesar 6,15%.
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Tourists who went to Ponggok and Cokro springs chose to use private vehicles or rent it. This condition happened because tourism transportation was not yet available. This condition opens opportunities for the need for tourism transportation, especially for those that went to the tourist objects of Ponggok and Cokro springs, and later to other tourism objects that might be integrated. This research was conducted to analyze the demand for tourism transportation which was expected to be an alternative for tourism infrastructure in Ponggok and Cokro springs in particular, and other tourism in Klaten City in general.
The data collection method were using a questionnaire given to the respondents, the tourists whose visiting Ponggok and Cokro springs. The tourists were a potential tourist bus user and were also a primary data source. The secondary data source were taken from visitors’ data in Ponggok and Cokro springs from the Cultural Tourism, Youth and Sports Service (Disbudparpora) Klaten.
The research analyzed based on the survey results. The results of the survey percentage were 69% (138 respondents from 200 tourists) expected and welcomed the tourism transportation. Furthermore, a binary logistic regression model probability analysis was carried out which shows the probability / possibility of respondents who are willing to have tourism / bus transportation depending on the performance level of the springs. Based on the discussion of the logit (p) value, there is a decrease in each level, from the logit (p) value alone is 95.58%, and unwillingness is 4.42%, the mean is 95.18%, and is not willing to be 4, 82%, until the performance level of the springs on score 1/ not good is 93.85%, and not willing is 6.15%.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Kata kunci: demand, harapan wisatawan, Umbul Ponggok dan Umbul Cokro. "=" Keywords: Demand, Tourists’ Expectations, Ponggok and Cokro springs.
Subjects: T Technology > TE Highway engineering. Roads and pavements > TE7 Transportation--Planning
Divisions: Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Civil Engineering > 22101-(S2) Master Thesis
Depositing User: Nur Jae Priyatna
Date Deposited: 03 Mar 2021 06:25
Last Modified: 03 Mar 2021 06:25
URI: http://repository.its.ac.id/id/eprint/83305

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