Aliftarini, Khairunnisa (2021) Desain Interior Terminal Intermoda Joyoboyo Surabaya Dengan Tema 'Batik Semanggi Surabaya' Sebagai Ikon Branding. Post-Doctoral thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Kota Surabaya ini merupakan kota metropolitan terbesar kedua di Indonesia setelah Jakarta. Jumlah penduduk kota Surabaya semakin meningkat setiap tahunnya. Peningkatan penduduk Surabaya ini sangat berpengaruh jika masyarakat masih menggunakan transportasi pribadi untuk berpindah tempat yang akan menyebabkan kemacetan lalu lintas. Maka dari itu, pemerintah kota Surabaya menginginkan untuk mengurangi padatnya kendaraan bermotor dengan membangun fasilitas terminal. Pemerintah berharap dengan adanya fasilitas terminal yang baik dapat mempengaruhi masyarakat untuk beralih dari transportasi pribadi menjadi transportasi umum.
Salah satu terminal yang akan didesain adalah Terminal Intermoda Joyoboyo Surabaya. Terminal Intermoda Joyoboyo adalah salah salah satu bangunan yang terletak di wilayah Kota Surabaya bagian selatan. Terminal ini baru saja direvitalisasi oleh pemerintah kota Surabaya dengan bangunan modern berkonsep green building. Akan tetapi, interiornya belum dikelola secara optimal. Interior terminal ini belum menunjukkan sisi kreativitas serta beberapa area terasa monoton dan kurangnya pengoptimalan ruang.
Terminal ini akan didesain dengan tema batik semanggi Surabaya sebagai ikon branding. Edukasi warga Surabaya dalam mengenal budaya dan lingkungan dapat dilakukan dengan menerapkan branding tersebut. Selain mengenalkan budaya, diharapkan dengan adanya branding image ini dapat menarik minat masyarakat untuk beralih transportasi.
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The city of Surabaya is the second largest metropolitan city in Indonesia after Jakarta. The population of this city is increasing every year. This increasion is very influential if people still use private transportation to move places which will cause traffic jams. Therefore, the Surabaya city government wants to reduce the density of motorized vehicles by building bus station facilities. The government hopes that the existence of good bus station facilities can influence the community to switch from private transportation to public transportation.
One of the bus stations to be designed is the Joyoboyo Surabaya Intermodal Station. Joyoboyo Intermodal Station is one of the buildings located in the southern part of Surabaya City. This bus station has been revitalized by the Surabaya city government with a green concept of modern building. However, the interior has not been managed optimally. The interior of this bus station has not shown the creativity side and some areas feel monotonous and lack space optimization.
This bus station will be designed with Batik Semanggi Surabaya themes as a branding icon. Educating the citizens of Surabaya in getting to know culture and the environment can be done by implementing this branding. In addition to introducing culture, it is hoped that this branding image can attract the public's interest to switch transportation.
| Item Type: | Thesis (Post-Doctoral) |
|---|---|
| Uncontrolled Keywords: | Terminal Intermoda, Joyoboyo Surabaya, Branding, Batik Semanggi, Intermodal Station, Joyoboyo Surabaya, Branding, Batik Semanggi |
| Subjects: | N Fine Arts > NA Architecture > NA6320 Bus terminals N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis |
| Depositing User: | KHAIRUNNISA ALIFTARINI |
| Date Deposited: | 08 Mar 2021 09:44 |
| Last Modified: | 06 Sep 2024 02:07 |
| URI: | http://repository.its.ac.id/id/eprint/83853 |
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