Firmansyah, Ilham Zulfikar (2021) Perancangan Suvenir Museum Sepuluh Nopember Dengan Tema Memori Perjuangan Pahlawan Surabaya. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Museum Sepuluh Nopember yang bertempat di Kawasan Monumen Tugu Pahlawan merupakan salah satu destinasi wisata pendidikan kota Surabaya yang memiliki koleksi bukti fisik dan narasi peristiwa sejarah peperangan 10 Nopember 1945. Peningkatan jumlah pengunjung museum tiap tahunnya tidak diimbangi dengan tersedianya suvenir yang berkualitas dan dibutuhkan pengunjung. Selain menjadi oleh-oleh, suvenir memiliki peran sebagai media alternatif promosi dalam meningkatkan kesadaran masyarakat akan berkunjung dan mempelajari sejarah di Museum Sepuluh Nopember. Dari fenomena tersebut maka dibutuhkan sebuah perancangan suvenir Museum Sepuluh Nopember.
Metode perancangan diawali dengan observasi langsung ke Museum Sepuluh Nopember, melakukan depth interview terhadap stakeholder museum dan pengelola suvenir, kuisioner untuk menentukan target segmentasi, studi eksisting kompetitor komparator, dan mengkaji beberapa literatur ilmu yang bersangkutan. Metode desain dimulai dengan pembuatan konsep dasar, kemudian ekplorasi visual untuk menghasilkan luaran ilustrasi dengan gaya Ligne Claire dan di impelementasikan pada beberapa media suvenir berupa kaos, kemeja, jaket, totebag, aksesoris, dan juga media pendukung seperti kemasan dan hangtag merek, serta stiker digital.
Perancangan ini diharapkan dapat memberikan solusi pada salah satu media alternatif promosi dalam meningkatkan kesadaran masyarakat akan berkunjung ke Museum Sepuluh Noepmber dan juga sebagai salah satu media edukatif mengenai sejarah perjuangan pahlawan di Surabaya bagi para pengunjung
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The Sepuluh Nopember Museum, which is located in the Tugu Pahlawan Monument Area, is one of the educational tourist destinations in the city of Surabaya which has a collection of physical evidence and narratives of the historical events of the war on November 10, 1945. The increase in the number of visitors to the museum each year is not matched by the availability of quality souvenirs that visitors need. Apart from being souvenirs, souvenirs have a role as an alternative media for promotion in increasing public awareness of visiting and studying history at the Sepuluh Nopember Museum. From this phenomenon, it takes a souvenir design of the Sepuluh Nopember Museum.
The design method begins with direct observation at the Sepuluh Nopember Museum, conducting in-depth interviews with museum stakeholders and souvenir managers, questionnaires to determine segmentation targets, existing studies of comparator competitors, and reviewing some of the relevant scientific literature. The design method starts with making basic concepts, then visual exploration to produce an illustrated output in the Ligne Claire style and is implemented in several souvenir media in the form of t-shirts, shirts, jackets, tote bags, accessories, as well as supporting media such as packaging and brand hang tags, as well as digital stickers.
This design is expected to provide a solution to one of the alternative promotional media in increasing public awareness of visiting the Ten Nopember Museum and also as an educational medium regarding the history of the heroes fighting in Surabaya for visitors.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Suvenir, Museum Sepuluh Nopember, Perjuangan Pahlawan, Surabaya Souvenirs, Sepuluh Nopember Museum, Heroes' Fighting, Surabaya |
| Subjects: | A General Works > AM Museums (General). Collectors and collecting (General) A General Works > AM Museums (General). Collectors and collecting (General) C Auxiliary Sciences of History > C Auxiliary sciences of history (General) N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Firmansyah Ilham Zulfikar |
| Date Deposited: | 13 Mar 2021 06:11 |
| Last Modified: | 13 Mar 2021 06:12 |
| URI: | http://repository.its.ac.id/id/eprint/84188 |
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