Gheartha, I Gusti Bagus Yogiswara (2021) Pengembangan Produk Inovasi Dari Corporate Innovation Lab Di Industri Telekomunikasi Menggunakan Metode Innovation Readiness Level Dan Quality Function Deployment. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Industri Telekomunikasi saat ini berada dalam situasi yang sangat kompetitif, dimana cepatnya perubahan teknologi serta kebutuhan pasar menyebabkan penurunan pendapatan pada bisnis legacy. Untuk menghadapi hal tersebut, industri telekomunikasi telah mengembangkan produk-produk inovatif dalam berbagai model bisnis. Namun, banyak dari produk inovasi tersebut gagal dan terjebak dalam fase chasm, yaitu kondisi dimana produk inovasi tidak dapat diadopsi secara optimal oleh pasar. Oleh karena itu, penelitian ini bertujuan untuk mengusulkan strategi pengembangan produk inovasi digital yang potensial agar dapat diterima oleh pasar dan melewati fase chasm dengan menggunakan studi kasus dari Corporate Innovation Lab (CI-Lab) pada perusahaan telekomunikasi di Indonesia.
Produk inovasi digital yang potensial dipilih menggunakan metode Analytical Hierarchy Process (AHP) terhadap beberapa alternatif produk inovasi dengan mempertimbangkan 4 kriteria yaitu pencapaian KPI, pendanaan, pendapatan, dan resiko. Selanjutnya dilakukan analisis model bisnis dengan lean canvas dan value proposition canvas (VPC) terhadap produk inovasi terpilih untuk mengembangkan customer dan functional requirement pada Quality Function Deployment (QFD), dimana pendekatan ini digunakan untuk menentukan prioritas teknis yang sesuai dengan harapan konsumen. Sedangkan untuk mengetahui bahwa produk tersebut akan diterima dengan baik oleh pasar, maka digunakan pengukuran tingkat kesiapan inovasi (Innovation Readiness Levels - IRL). Disamping itu, hasil pengukuran IRL memberikan rekomendasi agar produk inovasi digital tersebut dapat terus berkembang mencapai daya saing.
Hasil dari penelitian ini adalah rekomendasi pengembangan produk inovasi digital dari CI-Lab yaitu penyedia end-to-end big data platform pada IRL 3, fase completion dengan tingkat ketercapaian sebesar 89,52%. Sedangkan IRL 4, fase chasm memperoleh tingkat kecapaian sebesar 74,55%.
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The telecommunication industry is currently in a very competitive
situation, where the rapid changes in technology and market needs have caused a
decline in revenue in the legacy business. To deal with this, the telecommunications
industry has developed innovative products in various business models. However,
many of these innovation products fail and are trapped in the chasm phase, which
is a condition where the innovation product cannot be optimally adopted by the
market. Therefore, this study aims to propose a strategy for developing potential
digital innovation products so that they can be accepted by the market and pass the
chasm phase by using case studies from the Corporate Innovation Lab (CI-Lab) in
telecommunications companies in Indonesia.
Potential digital innovation products are selected using the Analytical
Hierarchy Process (AHP) method against several alternative innovation products
by considering 4 criteria, namely KPI achievement, funding, income, and risk.
Furthermore, business model analysis with lean canvas and value proposition
canvas (VPC) was carried out on selected innovation products to develop customers
and functional requirements in Quality Function Deployment (QFD), where this
approach was used to determine technical priorities in accordance with consumer
expectations. Meanwhile, to find out that the product will be well received by the
market, the measurement of the Innovation Readiness Levels (IRL) is used. In
addition, the results of the IRL measurements provide recommendations so that
these digital innovation products can continue to develop to achieve
competitiveness.
The results of this study are recommendations for the development of digital
innovation products from CI-Lab, namely the provider of end-to-end big data
platforms on IRL 3, the completion phase with an achievement rate of 89.52%.
While IRL 4, the chasm phase obtained an achievement rate of 74.55%.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Corporate Innovation Lab, Innovation Readiness Levels (IRL), Analytical Hierarchy Process (AHP), Quality Function Deployment (QFD),Corporate Innovation Lab |
| Subjects: | T Technology > T Technology (General) > T174.5 Technology--Risk assessment. T Technology > T Technology (General) > T58.62 Decision support systems T Technology > T Technology (General) > T58.8 Productivity. Efficiency |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Technology Management > 61101-(S2) Master Thesis |
| Depositing User: | I Gusti Bagus Yogiswara Gheartha |
| Date Deposited: | 23 Aug 2021 07:02 |
| Last Modified: | 30 May 2024 07:16 |
| URI: | http://repository.its.ac.id/id/eprint/88086 |
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