Arsitektur Sebagai Katalisator Perkembangan Industri Kreatif Pop Culture Indonesia Timur di Bali

Dananjaya, I Gusti Lanang Satwika (2021) Arsitektur Sebagai Katalisator Perkembangan Industri Kreatif Pop Culture Indonesia Timur di Bali. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Bali merupakan salah satu bagian dari kawasan Indonesia non-Barat (yang kerap disebut sebagai Indonesia Timur, alih-alih Indonesia Tengah) yang memiliki identitas internasional yang sangat baik dibandingkan daerah lainnya. Dan kerap menggunakan industri kreatif sebagai ‘senjata‘ untuk mengenalkan budaya Bali pada masyarakat. Akan tetapi, hanya 3 dari sub-sektor industri kreatif yang difasilitasi pemerintah untuk pengembangan dan promosinya. Sedangkan, di kawasan Indonesia Barat, khususnya Ibu Kota sudah mulai mengembangkan industri kreatif pada sub-sektor yang berhubungan dengan pop culture dan berorientasi pada pengembangan Intellectual Property (IP). Hal ini terbukti sukses menghasilkan IP yang go international sembari mengusung kearifan lokal dalam format film, animasi, game, seni visual, dan lain sebagainya. Hal ini lantas menimbulkan kesenjangan pada pengembangan ekonomi kreatif antara kedua kawasan Indonesia
Rancangan Creative Center ini hadir sebagai sebuah konsep tempat untuk mengembangkan skill dan meningkatkan kualitas karya IP pop culture para creator Indonesia bagian timur. Dihadirkan dengan pendekatan sosio-kultural, dan metode human-centered design yang mengacu pada konteks pengguna rancangan ini akan berfokus pada kegiatan yang bersifat kolaboratif dan interaktif antar pelaku industri kreatif, baik itu creator, penikmat, investor, maupun pemerintah. Konsep yang disajikan juga akan berorientasi pada pelatihan bakat-bakat baru dalam berkarya kreatif, serta mengembangkan skill para creator yang sudah lebih dulu berkembang sehingga mampu meningkatkan kualitas dan membranding karya industri kreatif pop culture Indonesia Timur, dengan Bali yang memiliki identitas internasional yang baik sebagai pionir dalam menjalankan konsep ‘katalisator’ ekonomi kreatif ini.
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Bali is a part of the non-Western Indonesia region (which is often referred to as East Indonesia, instead of Central Indonesia) which has a well-known international identity compared to other regions. And often uses the creative industry as a 'weapon' to introduce Balinese culture to people and the world. However, only 3 of the Indonesia‘s creative industry sub-sectors are facilitated by the government for their development, marketing, and promotion purpose. Meanwhile, in the western part of Indonesia, especially the capital city, Jakarta, the creative industry has begun to develop in sub-sectors related to pop culture and the development of Intellectual Property (IP). This has proven to be successful in producing IP that goes international while carrying local wisdom in the format of films, animations, games, visual arts, and so on. This causes a gap creative economic development between the two regions of Indonesia
This Creative Center design is present as a concept place to develop skills and improve the quality of IP pop culture works for creators of eastern Indonesia. Presented with a socio-cultural approach, and human-centered design methods that refer to the context of the user, this design will focus on collaborative and interactive activities between creative industry players, be they creators, audiences, investors, and the government. The concept presented will also be directed at training new talents in creative work, as well as developing the skills of creators who are more developed so that they are able to improve the quality, brand, and promote the work of the East Indonesian pop culture creative industry, with Bali having a good international identity as a pioneer in runnig the concept of creative economy ‘catalyst‘.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Industri Kreatif, Indonesia Timur Katalisator, Kolaboratif, IP Pop Culture, Creative Industry, Eastern Indonesia, Catalyst, Collaborative
Subjects:	N Fine Arts > NA Architecture > NA2750 Architectural design.
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Architecture > 23201-(S1) Undergraduate Thesis
Depositing User:	I Gusti Lanang Satwika Dananjaya
Date Deposited:	23 Aug 2021 04:07
Last Modified:	23 Aug 2021 04:07
URI:	http://repository.its.ac.id/id/eprint/88784

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