Re- Desain Interior Hotel Jayakarta Bandung dengan Konsep Treasure Of Bandung guna Tingkatkan Daya Tarik Pengunjung

Qinthara, Nadhira (2021) Re- Desain Interior Hotel Jayakarta Bandung dengan Konsep Treasure Of Bandung guna Tingkatkan Daya Tarik Pengunjung. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kota Bandung memiliki potensi sebagai destinasi wisata. Hal ini memberi dampak terhadap bisnis perhotelan penunjang kepariwisataan di Kota Bandung terus mengalami peningkatan. Maka, diperlukan inovasi agar tetap mampu bersaing dalam bisnis tersebut dengan meningkatkan daya tarik pengunjung. Hotel Jayakarta Bandung merupakan hotel yang mengangkat konsep kekhasan lokal dengan segmentasi utama wisatawan yang didirikan sejak tahun 1994.
Hasil riset melalui observasi lapangan, wawancara, dan kajian terhadap review Hotel Jayakarta Bandung pada beberapa online travel Agent website untuk mengetahui pendapat pengunjung mengenai interior Hotel Jayakarta Bandung mengatakan, bahwa fasilitas bintang 4 yang ada pada hotel sudah cukup memenuhi. Namun, masih dibutuhkan peremajaan terhadap elemen - elemen pembentuk interior agar lebih optimal dalam memenuhi kenyamanan pengguna dan lebih adaptif terhadap perkembangan era melalui perancangan interior hotel.
Berdasarkan analisa yang dilakukan, dalam perancangan interior Hotel Jayakarta Bandung digunakan konsep “Treasure of Bandung” dengan pendekatan modern sesuai perkembangan zaman. Konsep ini bertujuan memberikan peluang pengunjung untuk melakukan eksplorasi kekhasan Bandung melalui mengaplikasikan transformasi angklung dan aksara sunda pada elemen estetis yang diletakkan pada dinding, railing, dan furnitur; aplikasi langgam art deco Bandung pada bentuk, warna, dan pola elemen arsitektur dan furnitur; penyediaan media interaktif augmented reality dengan konten karakter Bandung dan adat sunda; pengoptimalan nilai fungsi ruang untuk memberi peluang eksplorasi terhadap alam Bandung; dan penerapan warna corporate identity hotel yaitu coklat, emas, dan putih pada suasana ruang. Diharapkan, dengan menerapkan konsep ini pada perancangan Hotel Jayakarta Bandung dapat meningkatkan daya tarik pengunjung hotel.
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Bandung potentially as a tourist destination city It has an impact on the hospitality business supporting tourism in Bandung city continues to increase. Therefore, innovation is needed to be able to compete in the business by increasing the attractiveness of visitors. Hotel Jayakarta Bandung is a hotel that raises the concept of local peculiarities, with the main segmentation of the hotel is a tourists. This hotel was established in 1994.
The results of research through field observations, interviews, and studies on reviews of Jayakarta Bandung Hotel on several online travel agent websites to find out the opinion of visitors about the interior of Hotel Jayakarta Bandung, that the 4-star facilities in the hotel were sufficiently fulfilled. However, it still needs rejuvenation of interior-forming elements to be more optimal in meeting user comfort and more adaptive along with the times through the design of hotel interiors.
Based on the analysis conducted, the interior design of Hotel Jayakarta Bandung used the concept of "Treasure of Bandung '' with a modern approach according to the development of the times. This concept aims to provide opportunities for visitors to explore the uniqueness of Bandung by applying the transformation of angklung and sundanese script to aesthetic elements placed on walls, railings, and furniture; the application of Bandung's art deco style to the shapes, colors, and patterns of architectural elements and furniture; providing interactive augmented reality media with the content of Bandung characters and Sundanese customs; optimizing the value of the function of space to provide opportunities for exploration of Bandung's nature; and the application of the hotel's corporate identity colors namely brown, gold, and white in the atmosphere of the room. Hopefully, by applying this concept to Jayakarta Bandung Hotel interiors, could increase the attractiveness of hotel visitors.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Desain Interior, Hotel, Kekhasan Lokal, Treasure of Bandung, Interior Design, Hotel, Local Peculiarities, Treasure of Bandung
Subjects:	N Fine Arts > NA Architecture > NA7820 Hotels. Inns. Hotel lobbies For resorts
Divisions:	Faculty of Architecture, Design, and Planning > Interior Design > 90221-(S1) Undergraduate Theses
Depositing User:	Nadhira Qinthara Yasyfa
Date Deposited:	24 Aug 2021 15:39
Last Modified:	24 Aug 2021 15:39
URI:	http://repository.its.ac.id/id/eprint/89320

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