Re-Desain Interior Showroom Mobil Honda Dengan Pendekatan Interior Futuristic-Hightech Guna Memberikan Pengalaman Edukasi Kendaraan Listrik Dimasa Mendatang

Adyana, Bratya (2021) Re-Desain Interior Showroom Mobil Honda Dengan Pendekatan Interior Futuristic-Hightech Guna Memberikan Pengalaman Edukasi Kendaraan Listrik Dimasa Mendatang. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Showroom Honda Center Jakarta merupakan showroom Honda utama yang terbesar di Indonesia. Sebagai showroom honda pusat, peran serta Showroom Honda Jakarta menjadi sangat penting karena showroom Honda Center Jakarta tentu akan lebih dahulu dalam menerima informasi dari Honda Jepang dibandingkan showroom Honda lainnya, begitu pula dengan informasi perkembangan teknologi kendaraan yang akan masuk menjadi produk jual. Showroom Honda Center Jakarta dapat menjadi contoh dalam pengimplementasiaan informasi perkembangan kendaraan yang dapat dibagikan sebagai pengalaman edukasi bagi Customer dengan tetap memenuhi fungsi showroom sebagai pusat jual-beli serta servis rutin kendaraan.
Tantangan selanjutnya adalah untuk menyampaikan informasi dan pengalaman edukasi mengenai kendaraan listrik tersebut kepada masyarakat yang lebih luas. Melalui pembaruan konsep interior pada Showroom Honda Center Jakarta selain dapat digunakan sebagai jembatan dan wadah dalam menyampaikan informasi sekaligus pengalaman edukasi, hal tersebut tentu akan meningkatkan minat dan ketertarikan masyarakat dalam merasakan perkembangan dunia otomotif khususnya kendaraan listrik
Penerapan konsep futuristik-interaktif menjadi salah satu upaya agar Showroom Honda Center Jakarta memiliki karakteristik yang khas sebagai Showroom Honda yang menjadi pioneer dalam pengimplementasian perkembangan kendaraan listrik di Indonesia kelak. Hal itu tentu dapat meningkatkan kesadaran dan ketertarikan masyarakat terhadap perkembangan kendaraan di Indonesia sebagai strategi pemasaran Honda
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The JAKARTA HONDA CENTER Showroom is one of the biggest or principal Show-room owned by Honda Motor Indonesia. As main role for the center of Show-room, they have taken the important task to convey the product information to their customer in particular for informing the newest custom product of HONDA from their origin – Honda Motor Japan comprising the technological development of HONDA Vehicle Trend and the future dream as well as the newest type of HONDA Automobile Product that should be introduced for public.
For viewing the stand-point if this matter, the Jakarta Honda Center Showroom should be such pilot or pioneer for implementing the education for customer encourage in term of interesting experience for public in particular for the customer for indeed loving their HONDA Product beyond the function of the common show-room for sales center, regular maintenance and also spare parts supply.
Further challenge is updated concept of Interior Design at the Jakarta Honda Center Showroom that could accommodate the ambient that could be referenced for conveying such information and education experience in particular term of promoting Electric Vehicle for public in general. In turn, it would be increasing the interest and curious for public in term of Electric Vehicle as well as the future trend of automotive technology as general.
Implementing the concept of “INTERACTIVE-FUTURISTIC” is to be an ultimate effort in order The Jakarta Honda Center Showroom has a unique characteristic that representing Honda Showroom as pioneer for implementing the attractiveness of Electric Vehicle in Indonesia for future. This should increase the awareness and interest for public in general and Honda Product in particular as well for enhancing Marketing Strategy of HONDA MOTOR as ultimate goal

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Interior, Showroom, Honda, Desain Interior, Futuristic-Interaktif, Otomotif, Interior Design, Automotive
Subjects:	N Fine Arts > NA Architecture N Fine Arts > NA Architecture > NA2750 Architectural design. N Fine Arts > NA Architecture > NA6600 Education buildings N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	Bratya Adyana
Date Deposited:	26 Aug 2021 02:45
Last Modified:	26 Aug 2021 02:45
URI:	http://repository.its.ac.id/id/eprint/89481

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