Redesain Interior Gedung Departemen Teknik Fisika ITS Berkonsep Eco Futuristik Sebagai Upaya Branding Identitas Departemen Teknik Fisika ITS

Aisyah, Maghfiroh Nur (2021) Redesain Interior Gedung Departemen Teknik Fisika ITS Berkonsep Eco Futuristik Sebagai Upaya Branding Identitas Departemen Teknik Fisika ITS. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Institut Teknologi Sepuluh Nopember (ITS) merupakan perguruan tinggi
unggulan bidang sains dan teknologi di Indonesia. Dampaknya terdapat peningkatan
minat publik terhadap ITS, dilihat dari berbagai macam agenda kunjungan dari pihak luar
ITS sepanjang tahun di tingkat departemen, salah satunya adalah Departemen Teknik
Fisika. Pada tahun 2019, Departemen Teknik Fisika telah mendapatkan akreditasi IABEE
dan Sertifikasi Internasional AUN-QA. Selain itu, Departemen Teknik Fisika juga
membuka program kelas International Undergraduate Progam (IUP) sebagai realisasi
predikat WCU yang mampu meningkatkan antusias dan minat calon mahasiswa. Akan
tetapi, hal ini berkebalikan dengan hasil data peminat Departemen Teknik Fisika pada
pendaftaran masuk perguruan tinggi jalur SNMPTN dan SBMPTN yang dirilis oleh ITS
dan LTMPT. Terjadi penurunan minat peserta sebesar 30% - 32% per tahun pada periode
2018 - 2020.
Evaluasi terus dilakukan untuk mengatasi adanya penurunan tersebut dengan
memperbaiki strategi branding melalui publikasi website dan sosial media,
penyelenggaraan acara seminar, kuliah tamu, kongres mahasiswa Departemen Teknik
Fisika Indonesia, dan redesain interior Gedung Departemen. Strategi branding berupa
redesain interior Gedung Departemen dimulai sejak tahun 2020, untuk menciptakan ruang
yang menunjukkan citra departemen dan meningkatkan kualitas mahasiswa. Selain itu,
penyesuaian kembali terhadap layout, sirkulasi, furnitur, pengaturan pada penghawaan,
dan pencahayaan dilakukan sebagai upaya untuk memfasilitasi perkembangan kegiatan
mahasiswa saat ini.
Konsep yang digunakan adalah Eco Futuristik. Konsep tersebut mengandung
nilai-nilai yang terdapat pada branding ITS dan visi misi Departemen Teknik Fisika.
Pengaplikasian konsep tersebut berupa pemanfaatan ruang, sirkulasi sesuai standar K3,
penerapan furniture yang fleksibel, pengaturan penghawaan dan pencahayaan yang
efisien, serta adanya elemen branding Departemen Teknik Fisika dan ITS yang
dimunculkan pada interior gedung. Metode perancangan yang digunakan mengadopsi
teknik pengolahan data kualitatif dan kuantitatif. Hasil dari penerapan Eco Futuristik,
rumusan konsep Eco Futuristik dapat meningkatkan kualitas dan citra departemen,
sehingga mempengaruhi minat publik, terutama bagi calon mahasiswa dari dalam dan
luar negeri agar tertarik dan dengan senang hati memilih Departemen Teknik Fisika ITS.
Kata Kunci: Gedung Departemen, Branding, Konsep Eco Futuristik.
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Institut Teknologi Sepuluh Nopember (ITS) is a leading university in the field of science and technology in Indonesia. The impact is an increase in public interest in ITS,
seen from the various agendas of visits from outside ITS throughout the year at the departmental level. One of them is the Physics Engineering Department. In 2019, the Physics
Engineering Department has received IABEE accreditation and AUN-QA International
Certification. In addition, the Physics Engineering Department also opened a class
International Undergraduate Program (IUP) as a realization of the WCU predicate that could increase the enthusiasm and interest of prospective students. However, this is in contrast to the results of data from the Physics Engineering Department enthusiasts on registration for higher education through the SNMPTN and SBMPTN pathways released by ITS and LTMPT. There has been a decrease in participant interest by 30% - 32% per year in the 2018 - 2020 period.
Evaluations continue to be carried out to overcome this decline by improving
strategies branding through website publications and social media, holding seminars,
guest lectures, student congress of the Indonesian Physics Engineering Department, and
redesign the interior of department buildings. The strategy branding in the form of
redesigning the interior of the department building started in 2020, to create a space that
shows the image of the department and improves the quality of students. In addition,
readjustments to the layout, circulation, furniture, air conditioning, and lighting
arrangements were made as an effort to facilitate the development of current student
activities.
The concept used is Eco Futuristic. The concept contains value contained in the
branding ITS and the vision and mission of the Physics Engineering Department. The
application of the concept is in the form of space utilization, circulation according to
O&H standards, the application of flexible furniture, efficient ventilation, and lighting
arrangements, as well as the elements of the branding Physics Engineering Department
and ITS that appear on the interior of the building. The design method used adopts
qualitative and quantitative data processing techniques. The results of the application of
Eco Futuristic, the formulation of the Eco Futuristic concept can improve the quality and
image of the department, thereby influencing public interest, especially for prospective
students from within and outside the country to be interested and happy to choose the
Physics Engineering Department ITS.
Keywords: Department Building, Branding, Eco - Futuristic Concept.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Gedung Departemen, Branding, Konsep Eco Futuristik, Department Building, Branding, Eco - Futuristic Concept.
Subjects:	N Fine Arts > NA Architecture > NA6600 Education buildings
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	Maghfiroh Nur Aisyah
Date Deposited:	24 Aug 2021 14:42
Last Modified:	24 Aug 2021 14:42
URI:	http://repository.its.ac.id/id/eprint/89502

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