Asnawi, Amalia Latifah Putri (2021) Perancangan Music Video Tembang Macapat 'Kinanthi' Bergenre Pop Dengan Pendekatan Nilai - Nilai Sosial. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Tembang dan lagu Jawa merupakan seni budaya Jawa yang diajarkan secara turun menurun dan harus dilestarikan oleh generasi penerus bangsa karena Tembang Macapat mengandung banyak nasihat luhur, agung dan dapat dijadikan tuntunan hidup serta pembelajaran moral umat manusia. Disisi lain, terdapat krisis moral para remaja seperti hilangnya nilai – nilai sosial yang beriringan dengan membanjirnya budaya luar saat ini, seperti musik pop western, k-pop, dan sebagainya. Sehingga penelitian ini bertujuan sebagai upaya pelestarian budaya seni musik Tembang Macapat dan sebagai upaya penanaman nilai – nilai sosial karakter pada remaja. Metode yang digunakan dalam penelitian ini merupakan metode kualitatif dengan langkah-langkah penelitian adalah studi literatur sebagai sumber informasi awal, kemudian deep interview sebagai penguat data. Langkah berikutnya adalah studi eksperimental dengan merancangan music video modern yang berisi lagu Tembang Macapat dengan genre Pop yang mengedepankan pencampuran antar keduanya serta adanya alur cerita video klip mengenai makna Tembang Macapat Kinanthi dengan pendekatan nilai – nilai sosial keluarga dan masyarakat yang ditampilkan dengan penggunaan teknik sinematografi sebagai inovasi yang diharapkan mampu menarik masyarakat modern yang khususnya para remaja. Langkah terakhir melakukan uji target konsumen dengan memberi video kepada responden untuk dilihat. Selanjutnya responden diminta untuk mengisi angket guna menggali tingkat ketertarikan terhadap Tembang Macapat Kinanthi dan kepemahaman nilai – nilai sosial didalamnya. Hasil penelitian ini diharapkan mampu meningkatkan ketertarikan masyarakat, khususnya para remaja sebagai salah satu bentuk upaya pelestarian seni music Tembang Macapat serta meningkatkan pemahaman terhadap nilai – nilai sosial.
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Javanese songs and lyrics are Javanese cultural arts that are taught from generation to generation and must be preserved by the next generation of the nation because the Macapat song contains a lot of noble, noble advice and can be used as a guide for life and moral learning for mankind. On the other hand, there is a moral crisis for teenagers, such as the loss of social values along with the current flood of foreign culture, such as western pop music, k-pop, and so on. So this research aims as an effort to preserve the musical art culture of Tembang Macapat and as an effort to instill social character values in adolescents. The method used in this study is a qualitative method with the research steps being a literature study as a source of initial information, then deep interviews as data reinforcement. The next step is an experimental study by designing a modern music video containing the song Tembang Macapat with the Pop genre that emphasizes mixing between the two as well as a video clip storyline about the meaning of Tembang Macapat Kinanthi with an approach to family and community social values that is displayed using cinematographic techniques as This innovation is expected to be able to attract modern society, especially teenagers. The final step is to test the target consumer by giving the respondent a video to watch. Furthermore, respondents were asked to fill out a questionnaire to explore the level of interest in the Tembang Macapat Kinanthi and understanding of the social values in it. The results of this study are expected to increase public interest, especially teenagers as a form of efforts to preserve the art of Tembang Macapat music and increase understanding of social values.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Macapat Song, Social Value, Video Clip, Tembang Macapat, Nilai Sosial, Video Klip |
| Subjects: | M Music and Books on Music > M Music N Fine Arts > N Visual arts (General) For photography, see TR |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis |
| Depositing User: | Amalia Latifah Putri Asnawi |
| Date Deposited: | 01 Sep 2021 06:52 |
| Last Modified: | 01 Sep 2021 06:52 |
| URI: | http://repository.its.ac.id/id/eprint/91159 |
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