DAVE.ID: Modest Fashion Brand Dengan Campaign Dress Confidently Untuk Mengakomodasi Perbedaan Preferensi Gaya Berpakaian Wanita

Dewi, Devita Wulansari and Hamada, Sausan and Anggraini, Widya Dwi (2022) DAVE.ID: Modest Fashion Brand Dengan Campaign Dress Confidently Untuk Mengakomodasi Perbedaan Preferensi Gaya Berpakaian Wanita. Other thesis, Institut Teknologi Sepuluh Nopember.

	Text 09111840000009_09111840000030_09111840000150-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only until 1 April 2024. Download (8MB) | Request a copy
	Text 09111840000009_09111840000030_09111840000150-Undergraduate_Thesis.pdf Restricted to Repository staff only Download (8MB) | Request a copy

Abstract

DAVE.ID merupakan sebuah bisnis yang bergerak pada bidang fashion dengan fokus utama pada modest fashion yang telah berdiri sejak tahun 2018. Digagas oleh sekelompok mahasiswa Manajemen Bisnis ITS, DAVE.ID hadir untuk menjawab permasalahan yang dihadapi oleh konsumen modest fashion yang ingin tetap tampil trendy dan bisa mendapatkan produk fashion yang bisa menyesuaikan personality dan kebutuhan mereka. Varian, corak, hingga model dari produk DAVE.ID merupakan hasil kreatif dari tim DAVE.ID dengan menyesuaikan perpaduan antara kualitas yang telah melalui proses uji coba dan survey yang dilakukan dengan teliti dan juga memperhatikan tren fashion yang sedang beredar. DAVE.ID berharap bisa menjadi comfort-zone bagi konsumen modest fashion untuk tampil percaya diri dengan preferensi berpakaian mereka. Dengan tagline “Dress Confidently” DAVE.ID berharap agar konsumen bisa memproyeksikan dan merasakan kepercayaan diri melalui produk DAVE.ID. Hingga saat ini, DAVE.ID telah memiliki badan hukum bernama CV. Dave Global Indonesia serta sudah memiliki offline store yang terletak di Depok dan online store pada marketplace Shopee dan Tokopedia. Seluruh informasi terkait produk yang tersedia dapat diakses konsumen melalui akun-akun media sosial resmi @daveidofficial baik di Instagram, Facebook, TikTok dan melalui laman e�commerce resmi dari DAVE.ID. Untuk menyesuaikan dengan kebutuhan konsumen di era new normal, DAVE.ID menyediakan sistem berbelanja yang mudah bagi konsumen melalui transaksi online dan juga menyediakan produk baru yaitu rangakaian varian strap mask dan juga mask connector untuk mendukung kepatuhan protokol kesehatan dengan penggunaan masker dengan tetap menggunakan masker tanpa perlu takut mengganggu penampilan konsumen.
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DAVE.ID is a business engaged in fashion with main focus on modest
fashion that has been established since 2018. Initiated by a group of ITS Business
Management students, DAVE.ID is here to answer the problems faced by modest
fashion consumers who want to stay trendy and have the fashion products that can
match their personality and needs. All variants, styles, and models of DAVE.ID
products are the creative results of the DAVE.ID team by adjusting the combination
of quality that has gone through a trial process and surveys that have been carefully
conducted and also pay attention to the fashion trends that are currently on-
demand. DAVE.ID hopes to be a comfort-zone for modest fashion consumers to
appear confidently with their fashion preferences. With the tagline "Dress
Confidently" DAVE.ID hopes that consumers can project and feel confident
through DAVE.ID products. Until now, DAVE.ID already has a legal entity called
CV. Dave Global Indonesia and already has an offline store located in Depok and
an online store in the Shopee and Tokopedia marketplaces. All available product-
related information can be accessed by consumers through the official social media
accounts @daveidofficial on Instagram, Facebook, TikTok and through the official
e-commerce page from DAVE.ID. To adapt with th consumer needs in the new
normal era, DAVE.ID provides an easy shopping system for consumers through
online transactions and also provides new products, namely a series of strap mask
variants and also mask connectors to support compliance for health protocols by
using masks while still look trendy without the need to be afraid of disturbing the
appearance of consumers

Item Type:	Thesis (Other)
Uncontrolled Keywords:	DAVE.ID, Bisnis, Modest Fashion, Preferensi Konsumen, Business, Consumer Preference
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD62.5 New business enterprises. Business incubators.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Sausan Hamada
Date Deposited:	10 Feb 2022 03:02
Last Modified:	31 Oct 2022 02:48
URI:	http://repository.its.ac.id/id/eprint/93450

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