Perancangan Video Eksplainer Tentang Perkembangan Gaya Desain Art Nouveau

Sanusi, Salma Aulia Zamala (2022) Perancangan Video Eksplainer Tentang Perkembangan Gaya Desain Art Nouveau. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Video eksplainer merupakan media berbasis IoT yang jumlah publikasinya terus meningkat selama beberapa tahun terakhir (Putri, Adila, Sholeha, & Hilmi, 2020). Di Indonesia, ketersediaan video eksplainer di bidang keilmuan gaya desain; masihlah minim. Salah satu gaya desain yang membawa pengaruh besar ke dunia adalah Art Nouveau. Maka dari itu, perlu dirancang sebuah video eksplainer berbasis motion graphic tentang perkembangan gaya desain grafis di dunia dengan studi kasus Art Nouveau terkait minimnya ketersediaan video eksplainer di bidang tersebut.
Metode yang digunakan dalam perancangan video eksplainer ini adalah studi eksperimental dan depth interview. Rangkaian kegiatannya adalah; SE I, DI I, SE II, DI II, dan DI III. SE I dilakukan guna mendapatkan draft naskah. Pada DI I akan dilakukan interview dengan scriptwriter, guna mendapatkan evaluasi serta masukan pada naskah. Pada tahap SE II, dilakukan revisi terhadap naskah dan dilanjutkan ke penyusunan storyboard. Pada DI II, dilakukan interview dengan ahli animasi guna mendapatkan masukan terkait storyboard dan pengetahuan terkait teknik animasi. Pada SE III dilakukan revisi terhadap storyboard, serta dimulainya perancangan prototype. Selanjutnya dilakukan user testing dengan cara menyebarkan video kepada target audiens guna mendapatkan feedback dan sebagai bahan evaluasi sehingga video layak untuk diedarkan.
Video eksplainer ini mengungsung konsep “travel back in time”. Pada perancangan ini, studi kasus yang diambil adalah Art Nouveau. Desain karakter yang digunakan adalah semi realis dengan style manhwa. Environment yang dirancang di video, disesuaikan dengan keadaan negara Eropa pada era tersebut. Narasi disusun dengan gaya bahasa non-formal. Musik yang digunakan untuk backsound merupakan backsound musik klasik Eropa.
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Video explanatory is an IoT-based media whose number of publications has continued to increase over the last few years (Putri, Adila, Sholeha, & Hilmi, 2020). In Indonesia, the availability of Explainer videos in the field of design style science; still minimal. One design style that has had a major impact on the world is Art Nouveau. Therefore, it is necessary to design a motion graphic-based explainer video about the development of graphic design styles in the world with an Art Nouveau case study related to the lack of availability of Explainer videos in this field.
The methods used in designing this explanatory video are experimental studies and in-depth interviews. The series of activities are; SE I, DI I, SE II, DI II, and DI III. SE I was conducted to obtain a draft of the manuscript. At DI I will conduct an interview with a scriptwriter, in order to get an evaluation and input on the script. At the SE II stage, revisions were made to the script and continued to the preparation of storyboards. In DI II, interviews were conducted with animation experts to get input related to storyboards and knowledge related to animation techniques. In SE III, the storyboard was revised, and the prototype design was started. Furthermore, user testing is carried out by distributing the video to the target audience in order to get feedback and as an evaluation material so that the video deserves to be published.
This explanatory video carries the concept of "travel back in time". In this design, the case study taken is Art Nouveau. The character design used is semi-realistic adapted with manhwa style. The environment designed in the video, adapted to the conditions of European countries in that era. The narrative is structured in a non-formal style. The music used for the backsound is classical European backsound music.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	video eksplainer, gaya desain, art nouveau, explainer video, design style, art nouveau
Subjects:	L Education > LA History of education L Education > LB Theory and practice of education > LB1044.87 Internet in education (e-learning). Virtual reality in education. N Fine Arts > N Visual arts (General) For photography, see TR
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Salma Aulia Zamala Sanusi
Date Deposited:	17 Feb 2022 01:53
Last Modified:	02 Nov 2022 02:22
URI:	http://repository.its.ac.id/id/eprint/94256

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