DESAIN ANJUNGAN VIRTUAL FASHION MATCHING BERBASIS TEKNOLOGI AUGMENTED REALITY UNTUK RITEL MODE

Dewi, Adinda Ratna (2022) DESAIN ANJUNGAN VIRTUAL FASHION MATCHING BERBASIS TEKNOLOGI AUGMENTED REALITY UNTUK RITEL MODE. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Jatuhnya ekonomi karena pandemi covid-19 telah menjalar ke berbagai ranah bisnis. Tak terkecuali bisnis fashion mulai dari kelas brand besar hingga UMKM. Peraturan pembatasan sosial yang di berlakukan di berbagai tempat telah membatasi ritel fashion, padahal ritel merupakan sumber utama penjualan dari sebuah brand fashion. Bahkan, sepanjang krisis pandemi, penutupan ritel banyak dijumpai di seluruh dunia. Dalam masa new normal pun, diperlukan solusi untuk ritel fashion agar dapat mempertahankan eksistensi. Terutama dalam proses fitting pakaian, sebuah proses penting dalam kegiatan berbelanja fashion. Dalam kondisi new normal, perlu untuk tetap menjaga protokol kesehatan terutama untuk membatasi penggunaan produk secara umum bergantian. Oleh karena itu, teknologi Augmented Reality (AR) dapat membantu memberikan solusi dalam proses fitting agar lebih aman dan efisien, dengan pengalaman fitting secara virtual. Solusi ini juga dapat meningkatkan branding yang juga diperlukan untuk memperkuat citra dari sebuah brand dalam upaya menjaga eksistensi. Proyek ini menciptakan sebuah pengalaman 'Virtual Fitting' yang diakses menggunakan device berupa display yang dilengkapi dengan teknologi AR. Dengan device ini, pembeli dapat mencoba pakaian secara virtual dalam sebuah ritel fashion, kemudian pakaian virtual akan ditambahkan dalam tampilan pembeli di dalam layar. Dengan adanya simulasi 'Virtual Fitting' ini, diharapkan bisa menangani tantangan brand fashion dalam masa new normal untuk tetap mempertahankan eksistensi serta mendukung program penjagaan protokol kesehatan.
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The economic downturn due to the COVID-19 pandemic has spread to various business fields. The fashion business is no exception, from big brand classes to MSMEs. Social restriction regulations imposed in various places have limited fashion retail, even though retail is the main source of sales of a fashion brand. In fact, throughout the pandemic crisis, retail closures are common all over the world. Even in the new normal, solutions for fashion retail are needed in order to maintain their existence. Especially in the process of fitting clothes, an important process in fashion shopping activities. In the new normal conditions, it is necessary to maintain health protocols, especially to limit the use of products in general, interchangeably. Therefore, Augmented Reality (AR) technology can help provide solutions in the fitting process to be safer and more efficient, with a virtual fitting experience. This solution can also improve branding which is also needed to strengthen the image of a brand in an effort to maintain existence. This project creates a 'Virtual Fitting' experience that is accessed using a display device equipped with AR technology. With this device, shoppers can try on clothes virtually in a fashion retail, then virtual clothes will be added to the shopper's on-screen display. With this 'Virtual Fitting' simulation, it is hoped that it can handle the challenges of fashion brands in the new normal period to maintain their existence and support the health protocol maintenance program.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	augmented reality, fashion, covid-19, bisnis, ritel fashion, new normal, fashion fitting. =========================================================== augmented reality, fashion, covid-19, business, fashion retail, new normal, fashion fitting
Subjects:	T Technology > TS Manufactures > TS171 Product design
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Adinda Ratna Dewi
Date Deposited:	16 Feb 2022 13:39
Last Modified:	16 Feb 2022 13:40
URI:	http://repository.its.ac.id/id/eprint/94492

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