Larasati, Ratri (2022) Perancangan Video Advertising Untuk Memperkuat Brand Strengthening Terhadap Channel Youtube Animasi 2d Rizky Riplay. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Rizky riplay merupakan salah satu channel youtube animasi horror terbesar di Indonesia. Banyaknya kompetitor membuat channel tersebut perlu untuk memperkuat brand strengthening supaya channel ini tetap berkembang. Salah satu cara untuk memperkuat brand strengthening pada channel ini adalah dengan membuat video iklan tersegmen di platform online yang sesuai yaitu Youtube.
Metode yang digunakan adalah metode kuantitatif dengan menyebar kuesioner online tentang bagaimana pendapat audiens terhadap video iklan yang telah dibuat. Pembuatan video tersebut telah didiskusikan oleh para ahli terlebih dahulu, mengenai gaya gambar dan juga naskah cerita.
Luaran dari perancangan ini adalah video iklan animasi 2 dimensi yang sesuai dengan identitas channel rizky riplay. Video yang dibuat sesuai dengan jenis cerita unggulan dari channel rizky riplay, yaitu video horor komedi dan horor misteri. Selain itu, di akhir video juga ditampilkan informasi singkat mengenai fitur membership yang merupakan fitur ekslusif untuk subscriber rizky riplay.
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Rizky Riplay is one of the biggest horror animation YouTube channels in Indonesia. The
number of competitors makes the channel necessary to gain brand strenghtening so that
this channel continues to grow. One way to gain brand strengthening on this channel is to
create segmented advertising videos on the appropriate online platform, namely Youtube.
The method used is a quantitative method by distributing online questionnaires about how
the audience thinks about YouTube advertising that has been made. The making of the
video has been discussed by experts in advance, regarding the style of the image and also
the story script. The author also reads some supporting literacy that is suitable for studying
youtube advertising.
The output of this design is a 2-dimensional animated advertising video that matches the
identity of the Rizky Riplay channel. The videos are made according to the superior story
types from the Rizky Riplay channel, namely comedy horror videos and mystery horror
videos. In addition, at the end of the video, brief information is also displayed about the
membership feature which is an exclusive feature for Rizky Riplay's subscribers. And
also short duration ads on social media Instagram and Facebook.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | video iklan, animasi, youtube, rizky riplay, brand strengthening, video advertising, animation |
| Subjects: | N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis |
| Depositing User: | Ratri Larasati |
| Date Deposited: | 21 Feb 2022 02:18 |
| Last Modified: | 01 Nov 2022 00:57 |
| URI: | http://repository.its.ac.id/id/eprint/94673 |
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