Formulating Strategy For Automotive Component Smes Cluster Using Strategic Management Approach To Improve Their Competitive Advantage

Basyir, Abdul (2008) Formulating Strategy For Automotive Component Smes Cluster Using Strategic Management Approach To Improve Their Competitive Advantage. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Small and medium size enterprises have important role in the economics of Indonesia regarding with creating job and increase the national gross product. Developing SMEs cluster in Waru which produce automotive components is very important because this business have good prospect in the future. Strategic management is be used to set their long term strategy. This research will formulate the best strategy for this cluster to improve their competitive advantage in order to compete with both local and international competitors. Focus group discussion and interviews were conducted to collect their aspiration and to evaluate their external and internal condition. This data then will be used to make TOWS and BCG Matrix to formulate the alternative strategies. This cluster is located in the location where they cannot take the advantages of good opportunities because of their weaknesses. In depth interviews with the strategic are used to select the best strategies and prioritize the programs. Therefore, these programs will be ready to be implemented to the cluster to improve their competitive advantage.

Item Type:	Thesis (Other)
Additional Information:	RSI 658.401 2 Bas f 2009
Uncontrolled Keywords:	competitive advantage, strategic management, small and medium size enterprises, industrial cluster
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning.
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Anis Wulandari
Date Deposited:	10 Nov 2022 06:30
Last Modified:	10 Nov 2022 06:30
URI:	http://repository.its.ac.id/id/eprint/95082

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