Arahan Pengembangan Wisata Di Masa Pandemi Berdasarkan Karakteristik Wisata Dan Motivasi Wisatawan Di Wisata Pantai Boom Marina Banyuwangi

Mahendra, Dea (2022) Arahan Pengembangan Wisata Di Masa Pandemi Berdasarkan Karakteristik Wisata Dan Motivasi Wisatawan Di Wisata Pantai Boom Marina Banyuwangi. Other thesis, Institut Teknologi Sepuluh Nopember Surabaya.

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Abstract

Wisata Pantai Boom Marina adalah salah satu ODTW pantai di Kabupaten Banyuwangi yang dulunya merupakan bekas Pelabuhan. Wisata Pantai Boom Marina berlokasi di Kelurahan Kampungmandar, Kecamatan Banyuwangi, Kabupaten Banyuwangi. Selama masa pandemi Covid-19, Wisata Pantai Boom Marina mengalami penurunan kunjungan hingga 62% meskipun telah terdapat upaya pembenahan. Saat ini Wisata Pantai Boom Marina menjadi fokus pengembangan pemerintah pusat sebagai upaya pemulihan ekonomi nasional melalui sektor pariwisata. Hal tersebut dikarenakan Wisata Pantai Boom Marina memiliki potensi daya tarik wisata dan memiliki letak yang strategis yaitu di pusat kota. Dengan adanya penurunan kunjungan wisatawan dan dijadikannya Wisata Pantai Boom Marina sebagai fokus pengembangan pemerintah pusat, maka Wisata Pantai Boom Marina memerlukan suatu pengembangan wisata lebih lanjut. Tujuan dari penelitian ini adalah untuk merumuskan arahan pengembangan wisata di masa pandemi berdasarkan karakteristik wisata dan motivasi wisatawan di Wisata Pantai Boom Marina Banyuwangi. Penelitian ini terbagi menjadi empat tahapan, yaitu menentukan faktor pengembangan prioritas Wisata Pantai Boom Marina menggunakan analisis AHP. Kemudian mengidentifikasi karakteristik wisata di Wisata Pantai Boom Marina melalui skala likert dengan menggunakan analisis skoring. Kemudian mengetahui hubungan karakteristik wisatawan dan motivasi wisatawan terhadap keputusan berkunjung di Wisata Pantai Boom Marina dengan menggunakan analisis tabulasi silang (crosstab). Kemudian tahap terakhir adalah merumuskan arahan pengembangan wisata menggunakan analisis triangulasi dengan membandingkan hasil dari faktor pengembangan prioritas, karakteristik wisata, karakteristik dan motivasi wisatawan terhadap keputusan berkunjung di Wisata Pantai Boom Marina serta best practice/teori/kebijakan. Hasil akhir penelitian ini berupa arahan pengembangan wisata di masa pandemi berdasarkan karakteristik wisata dan motivasi wisatawan di Wisata Pantai Boom Marina Banyuwangi dengan hirarki prioritas pengembangan yaitu amenitas, atraksi, pelayanan tambahan dan aksesibilitas
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Boom Marina Beach is one of the beach attractions in Banyuwangi which used to be a port. Boom Marina Beach is located in Kampungmandar Village, Banyuwangi Regency. During the Covid-19 pandemic, Boom Marina Beach experienced a decrease in visits by up to 62% despite of the effort to adjust to the situation. Currently, Boom Marina Beach is set to the government’s main focus to develop as an effort to restore the national economic growth through the tourism sector during the pandemic era. It can be an option as Boom Marina Beach has the potential attraction for tourist and also having a strategic location in downtown. With the decline of tourist arrivals and being government’s main focus to develop, Boom Marina Beach needs to do further tourism development. The purpose of this research is to formulate tourism development directions during the pandemic era based on tourism characteristics and tourist motivation in Boom Marina Beach Banyuwangi. This research is divided into four stages, the first is determine the development priority factor of Boom Marina Beach using Analytical Hierarchy Process (AHP). Then identify tourism characteristics in Boom Marina Beach through likert scale using scoring analysis. Then knowing the characteristics of tourists and their motivation towards the decision to visit Boom Marina Beach by using cross tabulation analysis. Then the last stage is to formulate tourism development directions based on tourism characteristics and tourist motivation using triangulation analysis by comparing the results of development priority factors, tourism characteristics, tourist characteristics and their motivation towards visiting decisions in Boom Marina Beach also best practice/theory/policy. The final result of this research is the directions of tourism development during the pandemic era based on tourism characteristics and tourist motivation at Boom Marina Beach Tourism Banyuwangi with a sequentially development priority hierarchy from amenities, attractions, additional services and accessibility

Item Type:	Thesis (Other)
Additional Information:	RSPW 711.558 Mah a-1
Uncontrolled Keywords:	Arahan, Pariwisata, Wisata Pantai Boom Marina, Karakteristik Wisata, Motivasi Wisatawan
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism N Fine Arts > NA Architecture > NA9053 City planning
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	EKO BUDI RAHARJO
Date Deposited:	09 Jan 2023 01:38
Last Modified:	13 Jan 2023 03:52
URI:	http://repository.its.ac.id/id/eprint/95338

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