Pemilihan Prioritas Pengembangan Kawasan Pariwisata Menggunakan ANP dan TOPSIS

Anwar, Muh. Samsul Rijal (2023) Pemilihan Prioritas Pengembangan Kawasan Pariwisata Menggunakan ANP dan TOPSIS. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

PT Pengembangan Pariwisata Indonesia (Persero)/ Indonesia Tourism Development Corporation (ITDC) selaku Badan Usaha Milik Negara (BUMN) yang bergerak di bidang pengembangan dan pengelolaan Kawasan Pariwisata. Permasalahan yang dihadapi perusahaan adalah bahwa perusahaan belum memiliki metode pengambilan keputusan dalam memilih prioritas kawasan pariwisata yang harus dikembangkan. Penelitian ini bertujuan untuk mengidentifikasi serta menentukan bobot dari kriteria dan sub-kriteria yang mempengaruhi keputusan pemilihan prioritas pengembangan Kawasan pariwisata serta melakukan pemilihan alternatif dari alternatif kawasan pariwisata yang tersedia. Dalam menentukan prioritas pengembangan kawasan pariwisata digunakan kombinasi metode Analytic Network Process (ANP) dan Technique for Others Reference by Similarity to Ideal Solution (TOPSIS). Penyebaran kuisioner kepada beberapa responden atau pakar dilakukan, dan data yang diperoleh dari kuisioner digunakan untuk menghitung bobot masing-masing kriteria atau indikator keputusan dengan menggunakan metode ANP dengan dibantu Software Super Decision, sedangkan perhitungan peringkat dari alternatif dihitung menggunakan metode TOPSIS. Terdapat 8 Kriteria dan 15 sub-Kriteria. Kriteria dan bobot masing-masing Kriteria adalah sebagai berikut Kondisi Sosial, Geografis, Karakteristik lokasi wisata, dan Citra Kawasan Wisata (0,201), kriteria Kedekatan dengan Fasilitas Umum (0,031), kriteria Infrastruktur Dasar (0,141), kriteria Daya Tarik Wisata (0,157), kriteria Aksesibilitas dan Biaya (0,136), kriteria Dampak Pembangunan Terhadap Lingkungan (0,085), kriteria Kompetitor (0,082), dan kriteria Biaya Proyek (0,133). Berdasarkan bobot kriteria dan sub-kriteria yang diperoleh dilakukan penentuan peringkat alternatif dengan metode TOPSIS dan diperoleh hasil prioritas pengembangan kawasan pariwisata pertama yaitu Kawasan Tana Mori Kabupaten Manggarai Barat (0,895), prioritas kawasan pariwisata kedua adalah Likupang di Sulawesi Utara (0,406), dan ketiga adalah Menjangan di Bali Utara (0,124).
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PT Pengembangan Pariwisata Indonesia (Persero)/ Indonesia Tourism Development Corporation (ITDC) is a State-Owned Enterprise (BUMN) engaged in the development and management of Tourism Areas. The problem faced by the company is that the company does not yet have a decision-making method for selecting priority tourism areas that must be developed. This study aims to identify and determine the weight of the criteria and sub-criteria that influence the decision to select priorities for the development of tourism areas and to select alternatives from the available alternative tourism areas. In determining the priority for the development of tourism areas, a combination of the Analytic Network Process (ANP) and Technique for Others’ Reference by Similarity to Ideal Solution (TOPSIS) methods is used. Questionnaires were distributed to several respondents or experts, and the data obtained from the questionnaires were used to calculate the weight of each decision criterion or indicator using the ANP method assisted by Super Decision Software while calculating the ranking of the alternatives was calculated using the TOPSIS method. There are 8 Criteria and 15 sub-Criteria. The criteria and the weight of each criterion are as follows Social, Geographical Conditions, Characteristics of tourist sites, and Tourism Area Image (0.201), Proximity to Public Facilities criteria (0.031), Basic Infrastructure criteria (0.141), Tourist Attraction criteria (0.157), Accessibility and Cost criteria (0.136), Development Impact criteria on the Environment (0.085), Competitor criteria (0.082), and Project Cost criteria (0.133). Based on the weight of the criteria and sub-criteria obtained, an alternative ranking was carried out using the TOPSIS method and the results obtained were the priority for the development of the first tourism area, namely the Tana Mori, West Manggarai Regency (0.895), the second priority for tourism area was Likupang in North Sulawesi (0.406), and the third is Menjangan in North Bali (0,124).

Item Type: Thesis (Masters)
Uncontrolled Keywords: Kawasan Pariwisata, ANP, TOPSIS
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30.23 Decision making. Business requirements analysis.
H Social Sciences > HD Industries. Land use. Labor > HD58.87 Reengineering (Management) Business process
T Technology > T Technology (General) > T56.8 Project Management
T Technology > T Technology (General) > T58.62 Decision support systems
Divisions: Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User: MUH. SAMSUL RIJAL ANWAR
Date Deposited: 26 Jan 2023 08:38
Last Modified: 26 Jan 2023 08:38
URI: http://repository.its.ac.id/id/eprint/95683

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