Pengembangan User Interface dan User Experience Rancangan Dealer Management System (DMS): Studi Kasus Wuling Motor

Muzakiroh, Helena Allaitsi (2023) Pengembangan User Interface dan User Experience Rancangan Dealer Management System (DMS): Studi Kasus Wuling Motor. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

PT. SGMW Motor Indonesia atau Wuling Motor merupakan salah satu industri otomotif di Indonesia yang memanfaatkan peran teknologi informasi dalam pengoperasian bisnisnya. Teknologi informasi yang digunakan oleh Wuling Motor adalah Dealer Management System (DMS). Sistem ini merupakan penghubung antara pihak Wuling Motor sebagai pabrik perusahaan otomotif dengan mitra-mitra dealer dalam melakukan transaksi penjualan hingga pelayanan purna jual. Selama lima tahun sistem diimplementasikan, pra-wawancara terhadap 7 orang pengguna aktif system ditemukan bahwa sistem masih rumit digunakan, tampilan kurang menarik, beberapa menu bersifat unfunctional, tingkat efisiensi dalam menyelesaikan satu pekerjaan masih rendah. Sehingga, penelitian ini bertujuan untuk mengembangkan rancangan tampilan user interface pada Dealer Management System (DMS) dengan menyesuaikan sisi user experience agar memberikan solusi yang efisien untuk pengguna dalam mengelola operasional pekerjaan menjadi lebih efektif. Metode design thinking merupakan metode yang sesuai untuk penelitian kualitatif ini agar solusi permasalahan yang dihasilkan dapat berorientasi pada kebutuhan pengguna melalui lima tahapan design thinking yaitu empathize, define, ideate, prototype, dan testing. Subjek penelitian yang terlibat adalah 3 user persona sebagai perwakilan segmen pekerjaan admin dealer, sales area dan IT support. Hasil dari penelitian ini adalah desain prototype usulan Dealer Management System (DMS) dianggap mampu menjawab permasalahan pengguna daripada desain interface Dealer Management System (DMS) saat ini. Penggunaan metode Design Thinking menghadirkan sebuah inovasi pengembangan Dealer Management System (DMS) yang lebih efektif dan efisien dalam memenuhi aktivitas bisnis PT. SGMW Motor Indonesia dan Mitra dealer.
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PT. SGMW Motor Indonesia or Wuling Motor is one of the automotive industries in Indonesia that utilizes the role of information technology in operating its business. The information technology used by Wuling Motor is the Dealer Management System (DMS). This system is a liaison between Wuling Motor as an automotive company factory and dealer partners in carrying out sales transactions to after-sales service. During the five years the system was implemented, pre-interviews with 7 active system users found that the system was still complicated to use, the display was not attractive, some menus were unfunctional, the level of efficiency in completing one job was still low. Thus, this study aims to develop a user interface design for the Dealer Management System (DMS) by adjusting the user experience side in order to provide efficient solutions for users to manage work operations more effectively. The design thinking method is an appropriate method for this qualitative research so that the resulting problem solutions can be oriented to user needs through five stages of design thinking namely empathize, define, ideate, prototype, and testing. The research subjects involved were 3 user personas as representatives of the dealer admin work segment, sales area and IT support. The result of this research is that the proposed design of the Dealer Management System (DMS) is considered capable of answering user problems than the current Dealer Management System (DMS) interface design. The utilization of the Design Thinking method presents an innovative Dealer Management System (DMS) development that is more effective and efficient in fulfilling the business activities of PT. SGMW Motor Indonesia and dealer partners.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Dealer Management System (DMS), Design Thinking, User Interface, User Experience
Subjects:	T Technology > T Technology (General) > T58.6 Management information systems T Technology > T Technology (General) > T58.8 Productivity. Efficiency
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Helena Allaitsi Muzakiroh
Date Deposited:	07 Feb 2023 08:45
Last Modified:	07 Feb 2023 08:45
URI:	http://repository.its.ac.id/id/eprint/96459

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