Pengaruh Aspek Identitas Tempat Terhadap Penilaian Kualitas Ruang Publik Kawasan Heritage Pada Pembentukan City Branding Kota Surabaya

Rahma, Nisrina Aulia (2023) Pengaruh Aspek Identitas Tempat Terhadap Penilaian Kualitas Ruang Publik Kawasan Heritage Pada Pembentukan City Branding Kota Surabaya. Masters thesis, Institut Teknologi Sepuluh Nopember.

Text 6013201023-Master_Thesis.pdf - Accepted Version Restricted to Repository staff only until 1 April 2025. Download (6MB) | Request a copy

Abstract

Penelitian ini dilatarbelakangi oleh permasalahan terkait identitas tempat pada hubungan/interaksi dengan suatu objek sejarah, berdasarkan pengalaman, memori, pikiran, dan emosi masyarakat yang muncul dalam ruang publik. Penelitian ini menganalisa berdasarkan aspek fisik, diawali dengan penilaian kualitas ruang publik, baik dari aksesibilitas, identitas, sociability, dan lain-lain pada kawasan heritage, serta aspek non�fisik, yaitu bagaimana kualitas ruang publik memunculkan interpretasi, yang nantinya dinilai berdasarkan teori identitas tempat, guna membentuk city branding. Penelitian ini menggunakan combined strategy, yakni kualitatif pada pengambilan interpretasi dari responden, dan korelasional dengan kuantitatif untuk memvalidasi hasil kualitatif. Aspek dari teori identitas tempat yang digunakan dalam penelitian ini yaitu: attachment, commitment, continuity, familiarity, dan external evaluation. Hal inilah yang dikaitkan dengan penilaian kualitas pada objek ruang publik kawasan heritage yang nantinya akan mampu meningkatkan city branding untuk menarik wisatawan. Penilaian dan evaluasi city branding berdasarkan beberapa hal berikut: The Presence (bagaimana kota dikenal), The Place (bagaimana persepsi masyarakat terhadap kota), The Potential (potensi yang dimiliki), The People (bagaimana masyarakatnya), The Pulse (hal menarik jangka pendek maupun jangka panjang), dan The Prerequisites (bagaimana kualitas aspek fisik suatu kota dan fasilitasnya). Hasil dari penelitian ini dapat disimpulkan bahwa, adanya korelasi positif, atau adanya pengaruh dari aspek place identity, khususnya continuity dan attachment ruang publik, terhadap pembentukan city branding Kota Surabaya, yaitu terkait bagaimana Kota Surabaya dikenal masyarakat (The Presence), maupun bagaimana keterkaitan masyarakat lokal dengan lingkungannya (The People). Ruang publik yang ada di Kota Surabaya dinilai dan dikenal masyarakat mampu mencerminkan suasana dan memori masa lalu, berdasarkan dengan keharmonisan dengan objek fisik bangunan yang ada. Selain itu, masyarakat lokal Surabaya yang dinilai memiliki keterikatan emosional dengan lingkungan sekitarnya, selain dikarenakan mereka telah bertempat tinggal cukup lama, juga berdasarkan adanya kesamaan aktivitas dan pekerjaan masyarakat sekitar
======================================================================================================================================
This research is motivated by problems related to place identity in relationships/interactions with historical objects, based on the experiences, memories, thoughts, and emotions of the people that appear in public spaces. This study analyzes based on physical aspects, starting with an assessment of the quality of public spaces, both from accessibility, identity, sociability, and others in heritage areas, as well as non-physical aspects, namely how the quality of public spaces generates interpretations, which will be assessed based on identity theory place, in order to form city branding. This study uses a combined strategy, namely qualitative in taking the interpretation of the respondents, and correlational with quantitative to validate the qualitative results. Aspects of the place identity theory used in this research are: attachment, commitment, continuity, familiarity, and external evaluation. This is what is associated with the quality assessment of public space objects in heritage areas which will later be able to improve city branding to attract tourists. Assessment and evaluation of city branding is based on the following points: The Presence (how the city is known), The Place (how people perceive the city), The Potential (potential), The People (how the people are), The Pulse (short term interesting things and long term), and The Prerequisites (how is the quality of the physical aspect of a city and its facilities). The results of this study can be concluded that, there is a positive correlation, or there is influence from the aspect of place identity, especially continuity and attachment of public spaces, to the formation of city branding of the City of Surabaya, which is related to how the City of Surabaya is known to the community (The Presence), as well as how the community is related local community with their environment (The People). Public spaces in the city of Surabaya are valued and known by the public as being able to reflect the atmosphere and memories of the past, based on harmony with the physical objects of the existing buildings. In addition, the local people of Surabaya are considered to have an emotional attachment to the surrounding environment, apart from because they have lived long enough, also based on the similarity of activities and work of the surrounding community

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	city branding, place identity, public space, branding kota, identitas tempat, ruang publik
Subjects:	H Social Sciences > HT Communities. Classes. Races > HT133 City and Towns. Land use,urban N Fine Arts > NA Architecture > NA9053 City planning
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Architecture > 23101-(S2) Master Thesis
Depositing User:	Nisrina Aulia Rahma
Date Deposited:	10 Feb 2023 02:02
Last Modified:	10 Feb 2023 02:02
URI:	http://repository.its.ac.id/id/eprint/96706

Actions (login required)

View Item