Business Process Reengineering (BPR) of Promo Creation Process in FMCG Company Using Business Process Model and Notation (BPMN) and Discrete-Event Simulation (DES)

Muhardi, Akhdan (2023) Business Process Reengineering (BPR) of Promo Creation Process in FMCG Company Using Business Process Model and Notation (BPMN) and Discrete-Event Simulation (DES). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

PT XYZ merupakan sebuah perusahaan Fast-Moving Consumer Goods (FMCG) yang setiap bulannya membuat lebih dari seribu promosi untuk memaksimalkan penjualan dan mempertahankan daya saing di antara kompetitornya. Namun, proses pembuatan promosi ini dinilai belum efektif dan efisien karena masih melibatkan banyak proses yang dilakukan secara repetitif dan manual yang menyebabkan beban kerja harian berlebih kepada para pekerjanya. Kemajuan teknologi, dengan kehadiran Robotic Process Automation (RPA) dan Excel macro, membuka peluang untuk dapat mengatasi permasalahan ini melalui otomatisasi. Untuk dapat mengimplementasikan teknologi ini, diperlukan rekayasa terhadap proses bisnis yang sudah ada. Penelitian ini pun dilakukan dengan tujuan untuk mengembangkan proses bisnis baru yang dapat meningkatkan efisiensi dan efektivitas dalam pembuatan promo di PT XYZ dengan melibatkan peran RPA dan Excel macro serta untuk memastikan bahwa proses bisnis baru tersebut mampu menjawab rangkaian objektif yang hendak dicapai. Adapun rangkaian objektif tersebut meliputi pengurangan aktivitas penginputan data yang repetitif dan dilakukan secara manual, pengurangan beban kerja harian yang harus ditanggung oleh pekerja, serta adanya sinkronisasi data antarplatform. Pendekatan Business Process Reengineering (BPR) Consolidated Methodology dipilih dengan metode Business Process Model and Notation (BPMN) dan Discrete-Event Simulation (DES) untuk membuat pemetaan dan mengevaluasi proses bisnis tersebut. Berdasarkan hasil dari penelitian, kehadiran dari RPA dan Excel macro mampu mengurangi aktivitas penginputan data yang repetitif dan dilakukan secara manual yang sekaligus mampu menciptakan sinkronisasi data antarplatform seiring dengan berkurangnya probabilitas akan terjadinya kesalahan manusia. Sedangkan hasil simulasi menunjukkan adanya pengurangan beban kerja harian pada Promo Planner dan Encoder (tim pekerja) masing-masing sebesar 20.6% dan 20.64%.
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PT XYZ is a Fast-Moving Consumer Goods (FMCG) company that creates more than a thousand promotions every month to maximize sales and maintain competitiveness among its competitors. However, the process of making these promotions is considered ineffective and inefficient because it still involves lots of repetitive and manual processes that cause excessive daily workload to its workers. Technological advancement, with the existence of Robotic Process Automation (RPA) and Excel macro, opens opportunities to overcome this problem through automation. To be able to implement this technology, reengineering of existing business process is required. This research is conducted with the aims of developing a new business process that can improve efficiency and effectiveness in promo creation at PT XYZ by involving the role of RPA and Excel macro and to ensure that the new business process is able to answer the series of objectives to be achieved. These objectives include reducing repetitive and manual data entry activities, reducing daily workload that must be carried out by workers, and ensuring data synchronization between platforms. Business Process Reengineering (BPR) Consolidated Methodology is chosen with Business Process Model and Notation (BPMN) and Discrete-Event Simulation (DES) methods to map and evaluate the business process. Based on the results of this research, the presence of RPA and Excel macro is able to reduce repetitive and manual data entry activities while creating cross-platform data synchronization along with reducing the probability of human error. In addition, the simulation results show a reduction in the daily workload of Promo Planner and Encoder (worker teams) by 20.6% and 20.64%, respectively.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	BPMN, BPR, Excel Macro, RPA, Simulation
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD58.87 Reengineering (Management) Business process T Technology > T Technology (General) > T57.62 Simulation
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Akhdan Muhardi
Date Deposited:	12 Feb 2023 00:27
Last Modified:	12 Feb 2023 00:27
URI:	http://repository.its.ac.id/id/eprint/96835

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