Pengembangan Model Persaingan Penentuan Tarif Angkut Kapal Dengan Metode Game Theory

Wibowo, Bagus Prasetyo (2014) Pengembangan Model Persaingan Penentuan Tarif Angkut Kapal Dengan Metode Game Theory. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 4109100063_Undergraduate_Thesis.pdf Download (1MB)

Abstract

Persaingan dalam bisnis pelayaran menjadi semakin ketat seiring dengan bertumbuhnya perusahaan-perusahaan pelayaran baru. Tiap perusahaan bersaing dalam memperebutkan customer demi mendapatkan laba sebanyak-banyaknya. Namun sayangnya, persaingan tidak sehat terjadi dalam persaingan bisnis PT. A dan PT. B pada rute pelayaran Surabaya-Banjarmasin-Surabaya. Permainan dalam penentuan tarif angkut suatu perusahaan tersebut menjadi strategi kunci untuk memenangkan persaingan. Metode Game Theory merupakan metode pengambilan keputusan yang digunakan untuk merumuskan situasi persaingan antara berbagai kepentingan pelaku. Metode tersebut dapat menciptakan situasi persaingan yang sehat, dimana selisih keuntungan yang diperoleh antara PT. A dan PT. B paling kecil. Model persaingan antara kedua perusahaan tersebut dibuat dalam 10 skenario; keterbatasan muatan di Surabaya 100%, 90%, 80%, 70%, 60% dari kapasitas angkut kapal PT. A dan PT. B, dan keterbatasan muatan di Banjarmasin 50%, 40%, 30%, 20%, 10% dari kapasitas angkut kapal kedua perusahaan. Dari masing-masing skenario tersebut didapat strategi terbaik dalam menentukan tarif. Menurut hasil model, PT. A mendominasi persaingan pada tiap kondisi. hal tersebut disebabkan karena PT. A memiliki kapal yang lebih cepat dan berkapasitas angkut lebih besar (11,32 knot dan 368 TEU) daripada kapal PT. B (8 knot dan 241 TEU). Selain itu PT. A mendapatkan nilai yang lebih baik pada penilaian “perlakuan terhadap barang” yaitu 8,05 dan “perlakuan kepada customer”yaitu 8,1 daripada PT. B yang mendapat nilai 6,6 dan 7,4 berdasarkan hasil kusioner customer.
==================================================================================================================================
The competition in the business of shipping is getting stringent along with the growth of new shipping companies. They compete for reaching more customers in order to increase their profit. There is an unfair competition between two shipping companies; PT.A and PT.B, about the shipping route Surabaya-Banjarmasin-Surabaya. The key strategy for wining that competition is the freight rates determination by each company. The Game Theory method is a decision-making method which used in order to frame the situation of competition among the companies. The method can create a situation of fair competition, where the profit margin between PT.A and PT.B is the lowest. The competitive models between both companies are made in ten scenarios; the demand limitation in Surabaya are 100%, 90%, 80%, 70%, 60% from shipping capacity of PT.A and PT.B, and the demand limitations in Banjarmasin are 50%,40%,30%,20%,10% from shipping capacity of both companies. From each scenario result the best strategy in shipping rates determination. Based on the result, PT. A had dominated the competition on every single condition. It can be done because PT. A had a ship that can be faster and had larger capacity (11,32 knot and 368 TEU) than PT. B ship’s (8 knot and 241 TEU). More than that, PT. A had more value on summary about “treatment to load” which 8,05 and “treatment to customer” which 8,1 than value of PT. B which 6,6 and 7,4 based on customer questionnaire.

Item Type:	Thesis (Other)
Additional Information:	RSPe 387.5 Wib p-2014
Uncontrolled Keywords:	model, persaingan, tarif angkut, perusahaan pelayaran, game theory, competition, freight rates, shipping companies
Subjects:	H Social Sciences > HE Transportation and Communications > HE564.A1 Shipping
Divisions:	Faculty of Marine Technology (MARTECH) > Marine Engineering > 36202-(S1) Undergraduate Thesis
Depositing User:	Mr. Marsudiyana -
Date Deposited:	04 Jul 2023 06:14
Last Modified:	04 Jul 2023 06:16
URI:	http://repository.its.ac.id/id/eprint/98288

Actions (login required)

View Item