Sari, Aura Febriyanti Puspa (2023) Analisis Niat Penggunaan Kembali Layanan MHealth Menggunakan Extended Expectation Confirmation Model (Studi Kasus : Halodoc). Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Peristiwa COVID-19 mendorong masyarakat modern menggunakan m-health untuk konsultasi kesehatan dan berbagi informasi kesehatan secara realtime, tidak terkecuali Indonesia. Aplikasi Halodoc menjadi aplikasi m-health yang paling sering digunakan di Indonesia dengan presentase 64,6% pada tahun 2021. Pada saat pandemi COVID-19, jumlah pengguna Halodoc mengalami peningkatan sebesar 600%. Namun, peningkatan ini masih belum bisa dipastikan keberlanjutannya, khususnya apabila pandemi berakhir. Menurut Kementrian Kesehatan, laporan kasus COVID-19 terus menurun dan Indonesia mulai bergerak meninggalkan fase gawat darurat pandemi COVID-19. Oleh karena itu, niat penggunaan kembali pengguna menggunakan layanan Halodoc menjadi sangat penting untuk keberlangsungan bisnis Halodoc di masa depan. Penelitian tugas akhir ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi niat penggunaan kembali pengguna terhadap layanan m-health Halodoc. Penelitian ini akan menggunakan model extended expectation confirmation model dan dianalisis menggunakan metode Partial Least Square Structural Equation Model (PLS-SEM). Sampel untuk penelitian ini adalah orang yang pernah menggunakan Halodoc minimal sekali di seluruh Indonesia. Penelitian ini melakukan analisis terhadap 327 sampel yang telah didapatkan. Hasil dari penelitian didapatkan bahwa IT identity, IT mindfulness, dan satisfaction mempengaruhi niat pengguna untuk menggunakan kembali layanan Halodoc. Faktor perceived usefulness dan perceived ease of use memiliki pengaruh terhadap niat penggunaan kembali, namun tidak terlalu signifikan.
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The COVID-19 pandemic has led modern society to increasingly use m-health for health consultations and sharing health information in real time, as well as Indonesia. Halodoc application is the most frequently used m-health application in Indonesia with a percentage of 64.6% in 2021. During the COVID-19 pandemic, the number of Halodoc users increased by 600%. However, the sustainability of this increase is still uncertain, especially when the pandemic ends. According to the Indonesian Ministry of Health, reports of COVID-19 cases continue to decline and Indonesia is starting to move away from the emergency phase of the COVID-19 pandemic. Therefore, user’s continuance intention using Halodoc services is very important for Halodoc's future sustainability. This final project research aims to analyze the factors that influence the user's continuance intention to use Halodoc m-health services. This study will use the extended expectation confirmation model and will be analyzed using the Partial Least Square Structural Equation Model (PLS-SEM) method. The sample for this research is people who have used Halodoc at least once. This study has got 327 samples to be analyzed. The findings of this study reveal that IT identity, IT mindfulness, and satisfaction positively and significantly affected use continuance intention. Unexpectedly, perceive usefulness affected use continuance intention, but not significantly.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSSI 658.812 Sar a-1 2023 |
| Uncontrolled Keywords: | Use Continuance Intention, M-Health, Extended Expecation Confirmation Model, Partial Least Square Structural Equation Model, Halodoc, Niat Penggunaan Kembali |
| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T58.6 Management information systems |
| Divisions: | Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis |
| Depositing User: | AURA FEBRIYANTI PUSPA SARI |
| Date Deposited: | 13 Jul 2023 05:47 |
| Last Modified: | 02 Oct 2023 02:45 |
| URI: | http://repository.its.ac.id/id/eprint/98451 |
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