Analisis Biaya Dan Permintaan Dalam Penetapan Harga Pokok Penjualan Unit Apartemen Puncak Dharmahusada

Rahman, Maulidul (2017) Analisis Biaya Dan Permintaan Dalam Penetapan Harga Pokok Penjualan Unit Apartemen Puncak Dharmahusada. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Apartemen Puncak Dharmahusada berlokasi di jalan ir. Soekarno, MERR, Surabaya Timur. Ada beberapa apartemen sejenis seperti, Apartemen Puncak Kertajaya, Apartemen Cosmopolis, Apartemen Gunawangsa dll. dengan kisaran harga dan jenis fasilitas relatif sama. Untuk itu perlu adanya suatu analisa dalam menentukan berapa harga pokok penjualan unit agar apartemen Puncak Dharmahusada dapat bersaing dengan baik di pasar. Penetapan harga jual dilakukan dengan analisa pendekatan biaya yang menghasilkan kurva biaya, analisa pendekatan permintaan yang menghasilkan kurva permintaan, dan analisa pendekatan marginal. Berdasarkan metode pendekatan marginal didapatkan harga jual tiap tipe, yaitu; tipe 1 BR Rp 295,619,109.56,-, tipe 2 BR Rp 423,945,303.77,-, dan tipe 3 BR Rp 661,890,423.79,-. ======================================================================================== The Puncak Dharmahusada apartment is located on Ir. Soekarno’s street, MERR, East Surabaya. There are some apartment like it with price and facility relatively same. thus, it is necessary to determinate the price of unit apartment Puncak Dharmahusada, so that the apartment can be compete well with others. The determination of selling price uses cost-based approach that results in cost curves, value- based approach with a questionnaire that generates the demand curves, and marginal approach. Based on marginal approaching method, it is obtained the selling price of each type are; type 1 BR Rp 298,698,883.57,-, type 2 BR Rp 423,945,303.77,-, and type 3 BR Rp 661,890,423.79,-.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: harga; apartemen; kurva biaya; kurva permintaan; pendekatan; pricing; apartment; cost curves; demand curves; marginal approach
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
T Technology > TS Manufactures > TS167 Costs, Industrial
Divisions: Faculty of Civil Engineering and Planning > Civil Engineering > 22201-(S1) Undergraduate Thesis
Depositing User: Maulidul Rahman
Date Deposited: 11 Apr 2017 03:13
Last Modified: 22 Dec 2017 02:37
URI: https://repository.its.ac.id/id/eprint/2570

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