Improvement of Kawaii-Usability Evaluation (KUE) Questionnaire with Its Validity And Reliability Testing in Smartphone Applications

Adam, Rizki (2018) Improvement of Kawaii-Usability Evaluation (KUE) Questionnaire with Its Validity And Reliability Testing in Smartphone Applications. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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In this modern era, the needs of internet and digital technology implementation constantly increases. In Indonesia itself, based on survey conducted by APJII (Asosiasi Penyedia Jasa Internet Indonesia) in 2017, the internet penetration has reach 54,7% of total population. This result in high intensity of internet and digital technology usage in daily activities, especially smartphones, which also trigger a very competitive smartphones application development market.
This is where developers should really consider one of the most vital aspect in application development, which is its usability, the extent a product can be used to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use (ISO 9241:11, 1998). This study tried to combine usability aspect in designing an application with a quite similar concept from Japan called Kansei Engineering and Kawaii Design. Both of these concepts will be combined to develop a tool that able to measure the usability parameters of a product, by also considering its kawaii feature, called KUE Questionnaire.
The previous research in developing the first KUE Questionnaire, done by Nugroho in 2018, had only been tested in a physical-educational game media for children about oral and dental health. However, several weaknesses were found in the questionnaire, such as an imbalance of usability-kawaii attributes in the questionnaire, and had not been tested in a more relevant case. In this research, the author will try to improve the KUE Questionnaire by reducing its weaknesses and test its validity and reliability towards a more relevant and general case, which is smartphone application. The Android applications chosen are GO-JEK and Mobile Legends.
Observation result shows that the new version of KUE Questionnaire is also able to provide a valid and reliable result. By the author being able to balance the parameters, measurements, and also adjust the question items for more general application, it is concluded that the new KUE Questionnaire is also able to provide more representative and precise evaluation towards the assessed mobile applications. The smartphone applications of GO-JEK and Mobile Legends have a average KUE score of 4.03 and 3.79 respectively. It means they have a fairly good KUE score, although several improvements are also suggested.

Item Type: Thesis (Undergraduate)
Additional Information: RSI 004.678 Ada i-1 3100018078582
Uncontrolled Keywords: kawaii, KUE, questionnaire, smartphone application, usability
Subjects: Q Science > Q Science (General)
T Technology > T Technology (General)
T Technology > TS Manufactures > TS173 Reliability of industrial products
Divisions: Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User: Rizki Adam
Date Deposited: 31 Dec 2018 07:45
Last Modified: 13 Oct 2020 06:17

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