Desain Interior Wardah Beauty House Surabaya dengan Konsep Modern Green Building ‘’Earth Love Life’’

Pratiwi, Sheila Juwita Pradipta (2018) Desain Interior Wardah Beauty House Surabaya dengan Konsep Modern Green Building ‘’Earth Love Life’’. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pada perkembangan zaman saat ini pola hidup dan berpikir wanita semakin berubah. Banyak wanita mulai memperhatikan tentang penampilannya. Bertambahnya minat kaum wanita dalam kegiatan menjaga penampilan, membuat banyak hadir usaha salon kecantikan. Bisnis salon kecantikan saat ini sudah menjadi tren dan mengalami pertumbuhan yang pesat di kota-kota besar Indonesia, termasuk Surabaya. Tercatat pada tahun 2015, mengalami kenaikan sebesar 15 persen dari tahun sebelumnya dan merambah pada usaha kecil dan menengah (UKM) di Surabaya dengan total 225 usaha. Wardah Beauty House merupakan salon kecantikan milik brand kosmetik dan skincare Wardah yang berada di Surabaya, tepatnya terletak di jalan Klampis Jaya No.25P. Beragam kegiatan yang dilakukan di Wardah Beauty House Surabaya namun belum diimbangi dengan fasilitas ruangan yang ada. Terdapat juga fasilitas perawatan yang tidak tersedia karena ruangan yang terbatas. Selain itu beberapa ruangan juga belum mencerminkan identitas perusahaan. Kota Surabaya sejak tahun 2013 mulai melakukan pembangunan green city sebagai upaya mewujudkan kota yang bersih, hijau dan hemat energi yang nyaman bagi masyarakat. Wardah saat ini sedang melakukan kampanye “Earth Love Life”. Earth berarti Wardah terbuat dari bahan alami, Love berarti Wardah menjalankan program CSR dan Life berarti Wardah meningkatkan kualitas pelayanan. Konsep green building dan kampanye “Earth Love Life” dapat menjadi konsep desain interior rancangan Wardah Beauty House Surabaya. ============================================================ In the development of the current era of life and thinking patterns of women are increasingly changing. Many women began to notice about her appearance. Increased interest of women in the activities to maintain the appearance, make a lot of beauty salon business present. Beauty salon business has become a trend and experienced rapid growth in major cities of Indonesia, including Surabaya. Recorded in 2015, an increase of 15 percent from the previous year and penetrated usaha kecil dan menengah (UKM) in Surabaya with a total of 225 businesses. Wardah Beauty House is a beauty salon belonging to Wardah's cosmetic and skincare brand in Surabaya, precisely located on Klampis Jaya street No.25P. Various activities conducted at Wardah Beauty House Surabaya but not yet balanced with existing room facilities. There are also maintenance facilities that are not available due to limited space. In addition some rooms also do not reflect the company's identity. Surabaya city since 2013 began to do green city development as an effort to realize clean, green and energy-efficient city that is comfortable for the community. Wardah is currently doing "Earth Love Life" campaign. Earth means Wardah is made from natural materials, Love means Wardah running CSR program and Life means Wardah improve the quality of service. The concept of green building and campaign "Earth Love Life" can be a design concept interior design Wardah Beauty House Surabaya.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Desain interior, salon kecantikan, wardah, green building
Subjects: N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration
Divisions: Faculty of Architecture, Design, and Planning > Interior Design > 90221-(S1) Undergraduate Theses
Depositing User: Sheila juwita pradipta pratiwi
Date Deposited: 01 Jul 2021 08:08
Last Modified: 01 Jul 2021 08:08
URI: https://repository.its.ac.id/id/eprint/56414

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