Perancangan Karakter Utama Serial Animasi “Little Bird” Dengan Mengadaptasi Burung Endemik Indonesia

Harmandito, Faishal Abyan (2018) Perancangan Karakter Utama Serial Animasi “Little Bird” Dengan Mengadaptasi Burung Endemik Indonesia. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Rencana pemerintah dalam menargetkan pembangunan ekonomi kreatif di Indonesia periode 2015-2019 adalah dengan pengembangan Intellectual Property (IP) di sektor industri kreatif. Animasi merupakan salah satu bidang industri kreatif yang memiliki potensi yang besar karena dampaknya yang mampu memicu industri-industri lainnya untuk ikut berkembang dan mampu mengenalkan Indonesia dengan memanfaatkan sumber kekayaan alam dan budaya sebagai konsep dasar dalam pembuatannya. Perancangan ini berfokus pada penciptaan desain karakter utama dalam serial animasi “Little Bird” yang merupakan penggabungan konsep dengan mengangkat kasus perundungan sebagai tema cerita dan menggunakan kekayaan alam dan keanekaragaman budaya yang dimiliki Indonesia untuk diadaptasi ke dalam sebuah bentuk serial animasi. Metode dalam perancangan ini menggunakan metode sampling secara geografis, demografis, dan psikografis target audiens. Pengumpulan data primer dilakukan secara kualitatif dengan pencarian sumber berupa literatur-literatur ilmiah, observasi burung endemik Indonesia, wawancara terhadap pakar animasi, melakukan Focus Group Discussion (FGD), serta melakukan studi eksperimental terhadap konsep dasar karakter. Data sekunder berupa studi eksisting film-film animasi dan karakter animasi, studi literatur dan teori-teori terkait. Hasil akhir perancangan ini berupa video turntable 6 karakter utama yang berisi tentang deskripsi setiap karakter, eskpresi, dan aktifitas setiap karakter berdurasi kurang lebih 1 menit setiap karakternya. Selain itu, dengan adanya perancangan ini diharapkan dapat memberikan manfaat sebagai kajian dan referensi bagi industri animasi. Diharapkan juga dapat menjadi konsep baru dalam pengembangan IP. =============================================================================== The government's plan to target the development of creative economy in Indonesia for the period 2015-2019 is to develop Intellectual Property (IP) in the creative industry sector. Animation is one area of creative industry that has great potential because of its impact that is able to trigger other industries to participate in developing and able to introduce Indonesia by utilizing natural resources and culture as the basic concept in its manufacture. This design focuses on the creation of the main character designs in the animated series Little Bird which is a combination of concepts by increasing the case of abuse as the theme of the story and using the natural wealth and cultural diversity that Indonesians must adapt. into the animated series. The methods in this design use geographic, demographic, and psychographic sampling methods from the target audience. The primary data collection was conducted qualitatively by finding the source of scientific literature, the observation of Indonesian endemic birds, interviews by animation experts, conducting Focus Group Discussion (FGD), and conducting an experimental study of the basic concept of character. Secondary data include existing studies on animated films and animated characters, literature studies and related theories. The final result of this design are 6 turntable main character that contains descriptions of each character, expression, and activity of each character duration of approximately 1 minute per character. In addition, with this design is expected to provide benefits as a study and reference for the animation industry. It is also expected to be a new concept in IP development.

Item Type: Thesis (Undergraduate)
Additional Information: RSDP 791.433 4 Har p
Uncontrolled Keywords: karakter utama; burung endemik indonesia; serial animasi; intelectual property ======================================= main character; endemic bird indonesia; animated series; intellectual property
Subjects: T Technology > TR Photography > TR897.7 Computer animation
Divisions: Faculty of Architecture, Design, and Planning > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User: Harmandito Faishal Abyan
Date Deposited: 15 Oct 2020 02:36
Last Modified: 15 Oct 2020 02:36
URI: https://repository.its.ac.id/id/eprint/59373

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