Desain Dan Evaluasi Product Service System (PSS) Pada Perusahaan Furniture

Afiatna, Fatma Ayu Nuning Farida (2016) Desain Dan Evaluasi Product Service System (PSS) Pada Perusahaan Furniture. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan usaha bisnis berjalan cukup dinamis dan berimplikasi terhadap kompetisi antar perusahaan. Orientasi penyediaan produk saja mungkin tidak bisa mempertahankan daya saing perusahaan dalam jangka panjang. Business sustainability menjadi perhatian yang sangat penting bagi perusahaan. Product Service Sistem (PSS) sebagai strategi bisnis memiliki potensi besar untuk memberikan solusi bagi perusahaan sekaligus menjawab kebutuhan konsumen melalui integrasi produk dan servis. Di Indonesia masih sangat sedikit penelitian mengenai strategi yang ditawarkan oleh PSS dengan mempertimbangkan kepentingan segmentasi konsumen dan perusahaan. Kepentingan konsumen dan perusahaan dalam pengembangan PSS dianalisis dengan metode Multi-layer QFD dan Fuzzy-AHP. Dari kepentingan konsumen dan perusahaan selanjutnya dilakukan desain PSS berdasarkan HoQ dari Multi-layer QFD yang dapat direkomendasikan sebagai program untuk meningkatkan daya saing perusahaan. Perusahaan dapat mengembangkan produk dan servis berdasarkan multi segmen. Manfaat potensial yang dapat diperoleh dari analisis QFD Multi Layer yaitu membantu mengidentifikasi gap-gap kebutuhan di pasar, seperti prioritas kepentingan dari masing-masing segmen. Gap-gap tersebut berpotensi menjadi target dalam pengembangan produk/servis baru. Furnitur sebagai hasil produksi industri merupakan kebutuhan dan disukai oleh kalangan masyarakat urban. Perusahaan furnitur berkompetisi untuk mengembangkan produk dan servis untuk memenuhi kebutuhan konsumen. Pada penelitian ini dilakukan pengembangan model PSS furnitur yang menganalisis Product-oriented Services dan dituangkan dalam PSS Blueprint. Dari hasil analisis cross synthesis diperoleh kepentingan konsumen, perusahaan, dan preferensi respon teknis. Masing-masing segmen konsumen memiliki preferensi kepentingan yang berbeda. Berdasarkan sudut pandang konsumen dan perusahaan model PSS dengan tambahan servis memiliki nilai efisiensi yang lebih tinggi dibandingkan dengan model PSS loose furniture. ========== The business development runs quite dynamics and it affects the competition between manufacturing industries. The orientation of the product supply alone may not be able to maintain the company‟s competitiveness in the long term. Attention to business sustainability becomes crucial aspect for the company, Product Service system (PSS) as business strategy has a great potential to give a solution for the company and answer the question about consumer‟s need trough product integration and services. In Indonesia there is still few research about strategy that PSS offers considering consumers segmentation and company. Consumers interest and company to developing PSS are analyzed with QFD Multi-layer and Fuzzy-AHP methods. From consumers interest and company then designing PSS based on House of Quality from QFD Multi-layer that can be recommended as a program to increase company‟s competitiveness. Company can develop products and services based on multi segment. Potential benefit that as the result of QFD Multi Layer analysis can identify difference of the market‟s need, like prioritizing interest from each segment. Every gap has the potential to become target for developing new product/services. Furniture is in high demand in the urban community. Therefore furniture companies compete tightly to develop products and services to meet consumer‟s needs. In this research, developing furniture PSS model that analyzed Product-oriented Services presented in PSS blueprint. From the result of cross synthesis analysis there is consumer‟s interest, company, and technical response preference. Each consumers segment had various interest preferences. Based on consumers point of view and PSS Model Company with additional services, had higher efficiency point than loose furniture PSS model.

Item Type: Thesis (Masters)
Additional Information: RTI 658.5 Afi d 3100016067079
Uncontrolled Keywords: Pengembangan PSS, Evaluasi PSS, Model PSS, PSS Blueprint , Multi-layer QFD, PSS Development, PSS Evaluation, PSS model, PSS Blueprint , Multilayer
Subjects: T Technology > TS Manufactures > TS155 Production control. Production planning. Production management
Divisions: Faculty of Industrial Technology > Industrial Engineering > 26101-(S2) Master Thesis
Depositing User: - Davi Wah
Date Deposited: 18 Nov 2019 02:27
Last Modified: 18 Nov 2019 03:03
URI: https://repository.its.ac.id/id/eprint/71715

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