Penentuan Lokasi Pusat Distribusi Penjualan Sepeda Motor Listrik Menggunakan Integrasi Faktor Objektif dan Subjektif: Kasus Pada PT Gesits Technologies Indo

Ramadani, Sofia Fitri (2020) Penentuan Lokasi Pusat Distribusi Penjualan Sepeda Motor Listrik Menggunakan Integrasi Faktor Objektif dan Subjektif: Kasus Pada PT Gesits Technologies Indo. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

PT Gesits Technologies Indo merupakan perusahaan nasional Indonesia bergerak pada bidang otomotif sepeda motor listrik, Gesits. Pendistribusian telah dilakukan sejak Desember 2019. Sayangnya, permintaan unit tidak diimbangi pada proses pendistribusian. Untuk melayani daerah tengah dan timur Pulau Jawa, pengiriman unit ke setiap pasar masih dilakukan secara terpusat dari pabrik yang menyebabkan biaya transportasi membengkak. Hal ini disebabkan karena kurangnya fasilitas distribusi, sehingga manajemen berencana membuka pusat distribusi di salah satu kandidat lokasi yaitu Semarang atau Surabaya. Untuk menentukan lokasi, dibutuhkan pertimbangan kompleks dengan mempertimbangkan perhitungan serta kriteria. Penulis menggunakan metode kuantitatif melalui model Brown-Gibson karena dapat mengintegrasikan faktor objektif dan subjektif dengan baik. Input faktor objektif berupa proyeksi tiga tahunan (2021-2022) perusahaan diolah menggunakan model transportasi sehingga didapatkan kota alternatif dengan biaya transportasi terendah. Dari model tersebut juga akan didapatkan alokasi dari pabrik ke pasar. Sedangkan penilaian faktor subjektif dilakukan dengan metode Analytical Hierarchy Process (AHP) melalui identifikasi, verifikasi kriteria, dan kuesioner oleh pengambil keputusan di PT Gesits Technologies Indo. Setelah itu dilakukan analisis sensitifitas untuk mengetahui seberapa besar pengaruh kedua faktor terhadap penentuan lokasi pusat distribusi. Hasil penelitian menunjukkan peringkat LPMi pertama jatuh pada Surabaya dengan nilai 0,539 dilanjutkan dengan Semarang (0,461). Biaya transportasi pada tahun 2021 dibandingkan dengan usulan lokasi awal turun sebesar 29,4%. Hal tersebut membuktikan bahwa dengan pembukaan pusat distribusi, maka biaya transportasi dapat ditekan sejalan dengan pertimbangan kriteria faktor subjektif dalam penentuan lokasi. Kata Kunci: Sepeda Motor Listrik, Penentuan Lokasi Pusat Distribusi, Model Brown-Gibson, AHP, Model Transportasi ======================================================= PT Gesits Technologies Indo is an Indonesia national company engaged in the automotive battery-electric motorcycle, Gesits. Distribution has been carried out since December 2019. Unfortunately, the customer demand purchases are not balanced in the distribution process. To supply the central and east Java, shipping units are still carried out centrally from the factories which causes the high transportation cost. It is caused by the lack number of distribution center facilities, so the management plans to open the distribution center facility between the location candidates in Semarang or Surabaya. To determine the location, complex considerations are required by considering calculation and criteria. The author using a quantitative method through the Brown-Gibson model because it can integrate the objective and subjective factors well. The objective factor inputs using 3 years (2021-2023) company projections then processed using a transportation model so that the alternative candidate with the lowest cost is obtained. Furthermore, the number of unit allocation from the factory to market is obtained. While the subjective factor input is done by Analytical Hierarchy Process (AHP) through identifications, verification of criterias, and questionnaires by the decision-makers in PT Gesits Technologies Indo. After that, sensitivity analysis is carried out to find out how much to influence the two factors have on determining the distribution center location selection. The result showed the first LMPi rank fell to Surabaya with a value of 0.539, followed by Semarang (0.461). Transportation cost in 2021 compared to the initial location decreased by 29.4%. Proves that by opening the distribution center, the transportation cost can be reduced linear with the subjective factor criteria considered in determining location selection. Keywords: Battery-electric Motorcycle, Distribution Center Location Selection, Brown-Gibson Model, AHP, Transportation Model

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User: Sofia Fitri Ramadani
Date Deposited: 10 Aug 2020 07:54
Last Modified: 10 Aug 2020 07:54
URI: https://repository.its.ac.id/id/eprint/77406

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