Pemilihan Program Community Development dalam Pelaksanaan Corporate Social Responsibility dengan Menggunakan Model Keputusan Multikriteria Terintegrasi (Studi Kasus PT Petrokimia Gresik)

Faulita, Mutammima Lucky (2020) Pemilihan Program Community Development dalam Pelaksanaan Corporate Social Responsibility dengan Menggunakan Model Keputusan Multikriteria Terintegrasi (Studi Kasus PT Petrokimia Gresik). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

[img] Text
02411640000036_Undergraduate_Thesis.pdf - Accepted Version
Restricted to Repository staff only

Download (3MB) | Request a copy

Abstract

Abstrak-PT. Petrokimia Gresik menjalankan beberapa program community development sebagai bentuk tanggung jawab sosial. Namun PT. Petrokimia Gresik kurang percaya diri dengan hasil program terpilih karena masih mengacu pada pendapat subjektif dan tidak terukur. Padahal evaluasi pemilihan dihadapkan dengan beberapa kriteria kualitatif dan kriteria kuantitatif mempertimbangkan kepentingan korporasi, komunitas lokal, maupun pemerintah lokal yang cenderung bersifat konfliktual dalam mencapai tujuan. Maka dalam penelitian ini digunakan integrasi metode Decision Making Trial and Evaluation Labolatory (DEMATEL), Analytic Network Process (ANP), dan Zero One Goal Programming (ZOGP) untuk memilih usulan program dari Desa Trapen, Desa Klotok, dan Desa Sumbersari mempertimbangkan keterbatasan dan multiobjektif guna mendapatkan program terbaik bagi perusahaan. Kriteria pertimbangan tersebut diturunkan dari tujuan CSR perusahaan. Berdasarkan metode DEMATEL yang bertujuan untuk mengidentifikasikan hubungan keterkaitan antar kriteria diketahui bahwa terdapat kriteria yang tergolong kelompok dispatcher dan kelompok receiver. Sehingga terbentuk struktur keputusan yang menjadi input metode ANP dan diperoleh urutan kriteria pemilihan program yaitu biaya pelaksanaan (0,26885), kemampuan menyelesaikan dampak negatif perusahaan (0,26822), serapan produk perusahaan (0,18395), penyelesaian disparitas sosial masyarakat (0,14277), kemampuan organisasi masyarakat dan kader desa (0,06780), durasi waktu pengembangan (0,03307), penerima manfaat (0,03122), daya dukung geografis (0,00188), ketersediaan lahan (0,00121), dan metode pengerjaan (0,00102). Setelah dilakukan proses optimasi dengan mempertimbangkan bobot variabel deviasi pada model ZOGP diperoleh hasil akhir terbaik yaitu program edu wisata kampung pisang dari Desa Trapen, program pengembangan sentra industri ternak sapi dari Desa Sumbersari, dan program Pengembangan Usaha Agribisnis Pedesaan (PUAP) untuk budidaya semangka dan melon dari Desa Sumbersari. Kata kunci-Community Development, CSR, DEMATEL, Analytic Network Process (ANP), Zero One Goal Programming (ZOGP) =================================================================================================== Abstract-PT. Petrokimia Gresik implement several community development programs as a social responsibility. However, PT. Petrokimia Gresik lacks confidence in the results of the selected program because it still refers to subjective and unmeasured opinions. But actually, the selection evaluation is faced with several qualitative and quantitative criteria in achieving their goal, considering the interests of corporations, local communities, and local governments that tend to be conflictual. So in this study the integration of Decision Making Trial and Evaluation Labolatory (DEMATEL), Analytic Network Process (ANP), and ZOGP (Zero One Goal Programming) methods are used to select the offered proposals from Desa Trapen, Desa Klotok, and Desa Sumbersari by considering limitations and multiobjectivity to get the best program for the company. The criteria for consideration are derived from the company's CSR objectives. Based on the DEMATEL method which aims to identify the relationship between them, these criteria will be classified into two sections, which are; the dispatcher groups and the receiver groups. This classification is required so that a solid and structured decision can be formed and be used as the ANP method. And the selection of implemented programs can be obtained easily, especially the implementation costs (0.26885), the ability to resolve the company's negative impacts (0.26822), the absorption of the company's products (0.18395), the settlement of social disparities in society (0.14277), the capacity of community organizations and village cadres (0.06780), duration of development time (0.03307), beneficiaries (0.03122), geographic carrying capacity (0.00188), land availability (0.00121), and working method (0.00102). After the optimization process is carried out by considering the weight of the deviation variable in the ZOGP model, the best final results are obtained, Kampung Pisang's field trip program from Kampung Trapen, The Livestock's industry center development program from Desa Sumbersari, and the Rural Agribusiness Development program for watermelon and melon cultivation from Desa Sumbersari. Keyword-Community Development, CSR, DEMATEL, Analytic Network Process (ANP), Zero One Goal Programming (ZOGP)

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Community Development, CSR, DEMATEL, Analytic Network Process (ANP), Zero One Goal Programming (ZOGP)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30.23 Decision making. Business requirements analysis.
Divisions: Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User: Mutammima Lucky Faulita
Date Deposited: 19 Aug 2020 03:46
Last Modified: 19 Aug 2020 03:46
URI: https://repository.its.ac.id/id/eprint/79166

Actions (login required)

View Item View Item