Arahan Pengembangan Agrowisata Berbasis Komoditas Buah Naga Di Desa Kemuning Lor, Kecamatan Arjasa, Kabupaten Jember

Putri, Sabilla Ananda (2020) Arahan Pengembangan Agrowisata Berbasis Komoditas Buah Naga Di Desa Kemuning Lor, Kecamatan Arjasa, Kabupaten Jember. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Sebagai salah satu kabupaten di Jawa Timur, Kabupaten Jember memiliki potensi komoditas unggulan berupa buah naga. Desa Kemuning Lor merupakan salah satu desa di Kabupaten Jember yang diarahkan untuk mengembangkan pariwisata berbasis komoditas buah naga (agrotourism). Adanya arahan ini nyatanya masih belum dikembangkan dengan optimal sehingga belum mengurangi jumlah keluarga prasejahtera yang ada. Pengembangan usaha agrowisata di Kabupaten Jember sendiri cukup menjanjikan dilihat dari peluang pasar berdasarkan kunjungan wisatawan ke Kabupaten Jember. Oleh karena itu, agar potensi pengembangan agrowisata dapat berjalan optimal, maka dilakukan penelitian terkait perumusan arahan pengembangan agrowisata berbasis komoditas buah naga di Desa Kemuning Lor, Kecamatan Arjasa, Kabupaten Jember.
Terdapat tiga tahapan untuk mencapai tujuan tersebut. Pertama yaitu mengidentifikasi karakteristik pengembangan agrowisata buah naga di Desa Kemuning Lor dengan menggunakan teknik Content Analysis. Kedua, menentukan faktor yang berpengaruh terhadap pengembangan agrowisata berbasis komoditas buah naga di Desa Kemuning Lor dengan menggunakan teknik Content Analysis. Tahap terakhir yaitu merumuskan arahan pengembangan agrowisata buah naga berbasis komoditas buah naga di Desa Kemuning Lor, Kabupaten Jember berdasarkan karakteristik dan factor-faktor yang berpengaruh (hasil tahap 1 dan tahap 2) dengan menggunakan metode Triangulasi.
Hasil dari penelitian ini menunjukkan bahwa terdapat 21 Faktor yang mempengaruhi pengembangan agrowisata berbasis buah naga di Desa Kemuning Lor. Berdasarkan faktor-faktor yang berpengaruh tersebut, dirumuskan arahan dengan memperhatikan karakteristiknya. Arahan tersebut antara lain pengadaan kegiatan pengolahan buah naga, pengembangan wisata edukasi buah naga, penyediaan area outbond, pengadaan festival tahunan desa, peningkatan kerjasama antara pemerintah dan masyarakat melalui sosialisasi, pelatihan dan pendampingan secara berkala, peningkatan kesadaran dan peran serta masyarakat dalam pengembangan agrowisata, penyediaan kendaraan wisata serta peningkatan kualitas jalan.
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As one of the districts in East Java, Jember Regency has the potential for superior commodities in the form of dragon fruit. Kemuning Lor Village is one of the villages in Jember Regency which is directed to develop tourism based on dragon fruit commodity (agrotourism). The existence of this directive is still not yet developed optimally so that it has not prospered the local community. The development of agro-tourism business in Jember Regency itself is quite promising seen from market opportunities based on tourist visits to Jember Regency. Therefore, so that the potential for agro-tourism development can run optimally, related to the formulation of directions for developing dragon fruit-based agrotourism in Kemuning Lor Village, Arjasa District, Jember Regency is conducted. There are three stages to achieving this goal. The first is identifying the characteristics of the development of dragon fruit agro-tourism in the Village of Kemuning Lor by using the Content Analysis technique. Second, determine the factors that influence the development of dragon fruit commodity-based agro-tourism in the Village of Kemuning Lor using Content Analysis techniques. The last step is formulating the direction of the development of dragon fruit agro-tourism based on dragon fruit commodities in the Village of Kemuning Lor, Jember Regency based on the characteristics and influential factors (results of stages 1 and 2) using the Triangulation method.
The results of this study indicate that 21 factors influence the development of dragon fruit based agro-tourism in the Village of Kemuning Lor. Based on these influential factors, directives are formulated concerning to their characteristics. The directives include the procurement of dragon fruit processing activities, the development of dragon fruit education tourism, the provision of outbound areas, the provision of annual village festivals, increased cooperation between the government and the community through outreach, periodic training and assistance, awareness raising and community participation in agro-tourism development, provision of tourist vehicles and improving the quality of roads.

Item Type: Thesis (Other)
Uncontrolled Keywords: agrowisata, arahan pengembangan, content analysis, komoditas buah naga, agro-tourism, content analysis, dragon fruit commodity, the direction of development.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning.
Divisions: Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User: SABILLA ANANDA PUTRI
Date Deposited: 22 Aug 2020 04:11
Last Modified: 03 Jun 2023 14:55
URI: http://repository.its.ac.id/id/eprint/79207

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