Maximizing Value Creation in The New Economy Through Collaborative Relationships And Sourcing Models

Sepdiana, Deni (2021) Maximizing Value Creation in The New Economy Through Collaborative Relationships And Sourcing Models. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perubahan lingkungan bisnis di era internet telah memunculkan era ekonomi baru yang lebih kompleks, lebih berbasis teknologi, dan sangat kompetitif yang ditandai dengan tuntutan pelanggan yang tinggi akan value creation. Tesis ini meneliti potensi untuk memaksimalkan value creation melalui pola relasi kolaboratif pembeli dan pemasok agar beradaptasi lebih baik dengan era ekonomi baru dewasa ini. Penelitian ini berbasis studi kasus di suatu perusahaan hulu minyak dan gas dimana Perusahaan tersebut mengaplikasikan pola relasi kolaboratif sebagai upaya untuk memaksimalkan value creation dari relasi Perusahaan dengan para pemasok strategisnya. Studi empiris yang dilakukan menerapkan metode kualitatif maupun kuantitatif. Penelitian kualitatif dilakukan melalui telaah literatur, sementara penelitian kuantitatif dilakukan menggunakan data primer yang diperoleh melalui kuisioner dimana lima hipótesis telah ditetapkan dan diuji. Análisis jalur dan uji bootstrapping digunakan untuk menguji peran relasi kolaboratif dalam memediasi pengaruh kepercayaan dan komitmen terhadap value creation. Hasil penelitian ini mendorong perusahaan untuk bergerak lebih ke kanan sepanjang sourcing continuum dengan lebih banyak menerapkan model relasional yang bersifat output-based dan/atau outcome-based. Sementara itu, implementasi relasi kolaboratif perlu lebih diperkuat dengan menekankan pola hubungan yang lebih kolaboratif guna memaksimalkan kepercayaan dan komitmen. Tantangan utama terkait isu kontraktual, benefit sharing, atau persoalan sumber daya perlu dimitigasi dengan baik agar eksekusi proses dapat dilakukan lebih efektif. Intinya, untuk memaksimalkan value creation, relasi kolaboratif perlu dirancang dan dijalankan dengan cara yang memaksimalkan kepercayaan serta komitmen. ====================================================================================================== The shifts in business environment since the internet era have created a new economy that is more complex, more technology-based, and highly competitive as characterized by high customers’ demand of value creation. This thesis researched the potentials for maximizing value creation through collaborative buyer-supplier relationship in order to adapt better to the new economy. The research was carried out as a case study at an upstream oil and gas company, which applies collaborative relationship process to create and capture value out of its relationship with strategic suppliers. The empirical study followed qualitative as well as quantitative methods. The qualitative research was done through literature review while quantitative part was carried out using primary data collected through a questionnaire, from which five hypotheses have been defined and tested. Path analysis and bootstrapping test were employed to test the role of collaborative relationship in mediating the effect of trust and commitment on value creation. The result suggested the case company to move towards the right side of relational models along the sourcing continuum by adopting more output and/or outcome-based economic models. Meanwhile, the implementation of collaborative relationship process needs to be reinforced to the extent that it is run in more collaborative manner so as to boost trust and commitment. Challenges on contractual issues, benefit sharing, and resource constraints should be well mitigated to allow better process execution. All in all, to create and capture maximum value, collaborative relationship should be run in a way that stimulate maximum trust and commitment.

Item Type: Thesis (Masters)
Uncontrolled Keywords: New economy, value creation, collaborative relationships, relational models, sourcing continuum, oil and gas, ekonomi baru, relasi kolaboratif, model relasional, minyak dan gas
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD38.5 Business logistics--Cost effectiveness. Supply chain management. ERP
Divisions: Faculty of Creative Design and Digital Business (CREABIZ) > Technology Management > 61101-(S2) Master Thesis
Depositing User: Deni Sepdiana
Date Deposited: 24 Feb 2021 23:42
Last Modified: 25 Feb 2021 05:55
URI: https://repository.its.ac.id/id/eprint/82785

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