Perancangan Video Motion Graphic Infografis sebagai Media Promosi Destinasi Wisata Pantai Pacitan Melalui Youtube

Mahardika, Vidya Pandutya (2021) Perancangan Video Motion Graphic Infografis sebagai Media Promosi Destinasi Wisata Pantai Pacitan Melalui Youtube. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pacitan merupakan Kabupaten di Jawa Timur yang memiliki destinasi wisata pantai beraneka ragam dan berpotensi untuk dikembangkan lebih jauh lagi. Akan tetapi kegiatan promosi yang dilakukan oleh Dinas Pariwisata Pemuda dan Olahraga (Disparpora) Kabupaten Pacitan masih terbatas, khususnya pada situs video YouTube. Menurut data yang diperoleh, video merupakan media yang paling efektif dalam menyampaikan informasi. Dan YouTube merupakan media sosial paling populer dan memiliki pengguna aktif terbanyak saat ini. Berdasarkan hal tersebut perlu adanya sebuah media promosi berupa video motion graphic infografis yang bertujuan untuk mempromosikan serta memperkenalkan destinasi wisata pantai Pacitan melalui YouTube. Perancangan ini dilakukan dengan beberapa tahapan, yaitu tinjauan pustaka, kuesioner, wawancara dan observasi. Hasil dari beberapa metode ini akan menghasilkan konsep utama dalam pembuatan perancangan ini. Dengan adanya perancangan ini diharapkan akan meningkatkan kinerja promosi Disparpora Kabupaten Pacitan di bidang digital khususnya melalui YouTube, sehingga akan banyak calon wisatawan yang mengenal dan mengunjungi destinasi wisata pantai Pacitan. ======================================================================================= Pacitan Regency is a regency in East Java which has diverse beach tourism destinations and has the potential to be developed further. However, promotional activities undertaken by the Youth and Sports Tourism Office (Disparpora) of Pacitan Regency are still limited, especially on the YouTube video site. Yet according to the data obtained, video is the most effective media in conveying information. And YouTube is the most popular social media and has the most active users today. Based on this, it is necessary to have a promotional media in the form of a video motion graphic infographic which aims to promote and introduce Pacitan beach tourism destinations through YouTube. This design is carried out in several stages, namely literature review, questionnaire, interview and observation. The results of some of these methods will produce the main concepts in making this design. With this design, it is expected to improve the performance of the promotion of Disparpora Pacitan Regency in the digital field, especially through YouTube, so that there will be many potential tourists who know and visit the Pacitan beach tourist destination.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Motion Graphic, Infografis, Wisata Pantai Pacitan, YouTube Motion Graphic, Infographic, Pacitan’s Beach Tourism, YouTube
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism
N Fine Arts > NC Drawing Design Illustration
P Language and Literature > PN Literature (General) > PN1992.94 Video recordings--Production and direction.
T Technology > TR Photography > TR897.7 Computer animation
T Technology > TS Manufactures > TS171 Product design
Divisions: Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User: Vidya Pandutya Mahardika
Date Deposited: 10 Mar 2021 01:59
Last Modified: 10 Mar 2021 01:59
URI: https://repository.its.ac.id/id/eprint/83933

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