Perancangan Serial Video Feature untuk Mengangkat Kultur Motor Kustom di Surabaya Lewat Pendekatan Builder Lokal Surabaya

Aristo, Novaldy (2021) Perancangan Serial Video Feature untuk Mengangkat Kultur Motor Kustom di Surabaya Lewat Pendekatan Builder Lokal Surabaya. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Abstrak— Tren motor kustom saat ini menjadi bagian dari fashion masyarakat urban di Surabaya. Menurut Triwahyupriadi (2019) terdata dari tahun 2014 - 2018 pengguna motor kustom di Surabaya mengalami peningkatan 14,5% setiap tahunnya. Berdasarkan data tersebut, penulis ingin membuat serial video feature untuk mengangkat kulture motor kustom yang bertujuan untuk melebarkan sayap dan kiprah motor kustom di Surabaya pada usia remaja hingga masyarakat dewasa awal. Metode penelitian menggunakan data kualitatif. Lalu membuat storyboard episode satu untuk mendapatkan feedback tentang cerita dan pengambilan gambar yang akhirnya tercipta stroryboard episode satu dengan konsep yang cerita yang matang. Kemudian akan dibuat konsep cerita dari serial video feature dengan membuat konsep satu serial yang berisikan enam episode. Setelah itu storyboard episode satu yang telah sempurna tersebut akan menjadi landasan pembuatan video feature untuk mengangkat kulture motor kustom lewat pendekatan builder lokal di Surabaya. Hasil akhir dari perancangan ini berupa episode 1 dari serial video feature untuk mengangkat perkembangan kulture motor kustom di Surabaya, influencer motor yang di gunakan sebagai narasumber yaitu haris fachturrahman dari smokebelt garage. Durasi kurang lebih 13 menit, di harapkan video dapat memberikan prespektif baru, meng-edukasi, dan melebarkan sayap untuk perkembangan kulture motor kustom di Surabaya lewat pendekatan builder lokal Surabaya. ==================================================================================================== Abstract-The trend of custom motorbikes is currently a part of urban fashion in Surabaya. According to Triwahyupriadi (2019), it was recorded that from 2014 - 2018, custom motorbike users in Surabaya experienced an increase of 14.5% annually. This is evidenced by the event participant data totaling 162 clubs or motorcycle communities taking part in the 2015 Suryanation Motorland event (10/10/2015). If 1 club is represented by 10 people, about 1,620 people or motorbikes will be present. Based on these data, the author wants to make a feature video series to raise the culture of a custom motorbike which aims to expand the wings and gait of a custom motorbike in Surabaya from adolescence to early adult society. The research method uses qualitative data such as field observations, interviews, depth interviews, and questionnaires. It aims to become an experimental basis for early stories in the form of prototyping storylines and storyboards to get good and technical storyline feedback in producing videos. Then create a storyboard for episode one to get feedback about the story and take pictures, which eventually creates a storyboard for episode one with a mature story concept. Then the story concept from the feature video series will be created by making a concept for a series containing six episodes. After that, the perfect storyboard for episode one will become the basis for making a video feature to raise the custom motorbike culture through the local builder approach in Surabaya. The final result of this design is in the form of episode 1 of the video feature series to raise the development of custom motorbike culture in Surabaya, the influencer motor used as a resource is Haris Fachturrahman from Smokebelt Garage. The video is packaged attractively by presenting the philosophy about two wheels, the work of custom motorbikes, and motorbike events in Surabaya and their goals. The duration is approximately 13 minutes, it is hoped that the video can provide a new perspective, educate, and spread the wings for the development of custom motorbike culture in Surabaya through the Surabaya local builder approach. Keywords : Custom motorcycle trends, feature videos, motorbike builders

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kata Kunci—Tren Motor Kustom, Video Feature, Builder Motor
Subjects: P Language and Literature > PN Literature (General) > PN1992.94 Video recordings--Production and direction.
T Technology > TR Photography > TR845 Cinematography. Video recordings.
T Technology > TS Manufactures > TS171 Product design
Divisions: Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User: Novaldy Aristo
Date Deposited: 09 Mar 2021 20:47
Last Modified: 09 Mar 2021 20:49
URI: https://repository.its.ac.id/id/eprint/83936

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