Perancangan Motion Graphic Untuk Meningkatkan Kesadaran Masyarakat Terkait Tiga Beban Masalah Gizi

Prayogo, Andi Tri (2021) Perancangan Motion Graphic Untuk Meningkatkan Kesadaran Masyarakat Terkait Tiga Beban Masalah Gizi. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

ABSTRAK Tiga beban masalah gizi yang terdiri dari stunting, kelebihan dan kekurangan berat badan serta kekurangan zat gizi mikro. Jumlah penderita stunting pada anak di Indonesia masih tinggi yaitu sebesar 30,8%, penderita wasting sebesar 10%, penderita obesitas sebesar 8% dan kekurangan zat gizi mikro khususnya zat besi mencapai 48,9%. Stunting merupakan kondisi gagal tumbuh pada anak yang disebabkan oleh kekurangan nutrisi seperti karbohidrat, protein, lemak, vitamin dan mineral. Kelebihan berat badan adalah kondisi saat berat badan seseorang melebihi berat badan normal. Sebaliknya, kekurangan berat badan merupakan kondisi saat badan seseorang kurang dari berat badan normal. Kekurangan zat gizi mikro dapat menyebabkan kondisi hidden hunger, karena tubuh orang yang mengalaminya dapat memiliki kondisi tubuh normal tetapi nyatanya menderita penyakit seperti anemia atau kekurangan kalsium. Langkah-langkah yang dilakukan dalam membuat perancangan ini yaitu melakukan studi literatur serta studi eksisting, melakukan depth interview dengan berbagai narasumber terkait dan menyebarkan kuesioner secara daring. Kemudian, terdapat juga studi eksperimental yang dilakukan untuk meminta saran dan pendapat dari ahli motion graphic. Selanjutnya, seluruh data yang telah diperoleh akan diolah menjadi konsep storyboard dan video prototype awal yang diujikan melalui beberapa sampel user yang mewakili segmentasi target. Setelah mendapat saran dan penilaian dari user maka dibuatlah prototyping kedua yang akan diujikan ke beberapa stakeholder yang ahli dibidang explainer motion graphic dan kesehatan masyarakat Manfaat perancangan ini yaitu untuk meningkatkan kesadaran masyarakat mengenai bahaya dari masalah malnutrisi sehingga upaya pencegahan, deteksi dini dan langkah pemulihan dapat dilakukan secara tepat. Hasil yang diperoleh dari perancangan ini yaitu video motion graphic yang bersifat eksplainer bergaya kartun, sederhana dan bold dengan kombinasi palet warna harmonis untuk membangun rasa nyaman, mudah dipahami dan kedekatan antara ibu dan anak. Keseluruhan konten pada perancangan ini terdiri dari 4 seri dan 8 rangkaian episode yang akan disebar melalui platform Youtube, Instagram dan Facebook. Kata Kunci : Stunting, Wasting, Obesitas, Hidden hunger, Motion graphic. ================================================================================================================== ABSTRACT A triple burden of malnutrition are consisting of stunting, obesity, wasting, and deficiency of micronutrients. The number of children with stunting condition in Indonesia are still high by 30,8%, wasting sufferers by 10%, obesity by 8% and micronutrient deficiencies, especially iron, reaching 48,9%. Stunting is a condition of failure to thrive in children caused by a lack of nutrients such as carbohydrates, protein, vitamins and minerals during the child's early development. Being obesity or wasting is a condition when a person weighs more than normal body weight. Conversely, underweight is a condition when a person's body is less than normal body weight. Deficiency of micronutrients can cause a hidden hunger condition, because the body of the person experiencing it can have a normal body condition but in fact suffer from diseases such as anemia or calcium deficiency. The steps taken to make this design are conducting existing studies, literature studies, conducting depth interviews with various related sources and distributing questionnaires online. Furthermore, the data that has been obtained are processed into the initial storyboard concept and video prototype. Then, an experimental study was conducted to solicit suggestions and opinions from experts and some users. After that, videos that have been evaluated by relevant experts and several user samples representing segmentation are upload to the Youtube channel and social media such as Instagram and Facebook. The benefit of this design is to increase public awareness of the dangers malnutrition for prevention, early detection and recovery measures can be carried out appropriately. The result obtained from this design is a motion graphic video explainer in cartoon style, simple and bold with a combination of a harmonious color palette to build a sense of comfort, ease of understanding and closeness between mother and child. The overall content in this design consists of 4 series and 8 series of episodes which will be distributed via the Youtube, Instagram and Facebook platforms. Keywords : Stunting, Wasting, Obesity, Hidden hunger, Motion graphic.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Stunting, Wasting, Obesitas, Hidden hunger, Motion graphic, Stunting, Wasting, Obesity, Hidden hunger, Motion graphic.
Subjects: P Language and Literature > PN Literature (General) > PN1993 Motion Pictures
T Technology > TX Home economics > TX349 Nutrition. Foods and food supply
Divisions: Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User: Andi Tri Prayogo
Date Deposited: 10 Mar 2021 01:14
Last Modified: 10 Mar 2021 01:15
URI: https://repository.its.ac.id/id/eprint/83960

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