Pengaruh Penerapan Konsep Hunian Islami Terhadap Kepuasan Konsumen Perumahan Syariah

Pitasari, Nita Trias (2022) Pengaruh Penerapan Konsep Hunian Islami Terhadap Kepuasan Konsumen Perumahan Syariah. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Konsep hunian (house) dan rumah (home) memiliki arti yang berbeda ditinjau dari aspek psikologisnya yang meliputi kenyamanan, keamanan dan privasi. Ketika calon pembeli rumah ingin memiliki rumah, mereka tidak hanya membutuhkan bangunan rumah itu sendiri, tetapi juga konsep rumah yang bisa mewadahi baik kebutuhan fisik maupun kebutuhan secara psikologis. Fitur rumah dapat mempengaruhi keputusan konsumen dalam memilih rumah. Saat ini ada beberapa perumahan yang menerapkan konsep Islami pada bangunannya. Mereka memperhatikan prinsip-prinsip Islam tentang privasi, kesopanan, dan keramahan. Penelitian ini akan membahas tentang penerapan hunian berkonsep Islami dan mengidentifikasi pengaruhnya terhadap kepuasan dari sudut pandang konsumen. Penelitian diawali dengan melakukan studi pustaka dan penelitian sebelumnya terkait kepuasan penghuni dan konsep hunian islami kemudian mengumpulkan data dari penghuni untuk kemudian dianalisis lebih lanjut. Penelitian menggunakan paradigma post-positivism karena menggali kepuasan konsumen dengan pendekatan secara etic. Strategi penelitian yang digunakan adalah correlational research. Metode Penelitian ini menggunakan metode Post Occupancy Evaluation (POE) kepada penghuni yang telah menempati rumah minimal satu tahun yang datanya didapat dari hasil kuisioner tertutup berupa skala likert kepuasan penghuni. Penelitian ini menunjukkan bahwa kepuasan konsumen di perumahan syariah meliputi keamanan, keindahan, kebersihan, fasilitas ibadah, privacy, modesty dan hospitality. Penerapan konsep syariah efisien dalam menarik minat konsumen dan berpengaruh signifikan; yaitu fasilitas lingkungan dan karakter perumahan islami. Selain itu, penelitian menunjukkan bahwa konsumen sangat puas dengan penerapan hunian Islami. ====================================================================================================== House and home has a different meaning, in terms of its pshychological aspects, that includes convinience, security and privacy. When potential homebuyers want to own a home, they need not only just the building of the house itself, but also its comforts. House features could affect preferences in choosing a house. Currently, there are several housing estates that apply Islamic concepts to their buildings. They put attention to the Islamic principles of privacy, courtesy, and hospitality. This study discuss the application of Islamic concept to housing, and identifies its influence from the consumer's point of view. The research begins by conducting a literature review and previous research related to occupant satisfaction and the Islamic housing concept then obtaining data from the occupants for further analysis. The research uses the post-positivism paradigm because it explores consumer satisfaction with an ethical approach. The research strategy used is correlational research. Methods This research uses the Post Occupancy Evaluation (POE) method for residents who have occupied the house for at least one year whose data is obtained from the results of a closed questionnaire in the form of a Likert scale of occupant satisfaction. This study shows that community preferences and consumer satisfaction in Sharia housing estate, include security, beauty, cleanliness, and the worship facilities. The application of Islamic concepts is efficient in attracting consumer interest and has a significant effect; those are the environmental facilities and the Islamic housing character. Research shows that consumers are very satisfied with the implementation of Islamic housing.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Islamic Housing, Consumer’s Satisfaction, Sharia Housing, Hunian Islami, Kepuasan Konsumen, Perumahan Syariah.
Subjects: H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction
N Fine Arts > NA Architecture > NA7115 Domestic architecture. Houses. Dwellings
Divisions: Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Architecture > 23101-(S2) Master Thesis
Depositing User: Nita Trias Pitasari
Date Deposited: 08 Feb 2022 13:15
Last Modified: 08 Feb 2022 13:15
URI: https://repository.its.ac.id/id/eprint/93117

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