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Prabowo, Asadel Keenan Widyadhana (2020) Improving the Quality of Sharia Life Insurance Services with Importance Performance Analysis, 5 Why's Analysis, SERVQUAL, and QFD (Quality Function Deployment) Methods (Case Study: PT. Prudential Life Assurance, Agency XYZ). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.